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Skagen Denmark’s 234 Series received an honourable mention in the 2012 red dot design awards |
Scandinavian design brand Skagen Denmark is to launch its Autumn/Winter 2012 men’s and women’s watch collections at the TFWA Asia Pacific show in Singapore next week (Stand number: K18).
Described as “wearable works of art” from husband-and-wife Co-Founders Charlotte and Henrik Jorst, the collections are said to epitomise the core style philosophy and Danish design essence of less is more.
Hiromichi Konno Collection
Headlining the Autumn/Winter 2012 collection is the Hiromichi Konno collection, the second special-edition watch designed by renowned Japanese industrial designer Hiromichi Konno.
Exemplifying the fusion of Danish minimalism and Japanese precision, Konno has designed a unisex timepiece with a distinctive square case in a refined, roundish outline, accentuated with stylish white and yellow hands over a shiny black dial. The strap is made from Italian leather.
For the women’s watch, Hiromichi created a delicate and feminine fashion item to complement every woman’s style, according to the Danish brand.
Eight Swarovski Elements crystals adorning the shiny white/brown mother-of-pearl dial and case are designed to add sophistication to the watch, but also symbolise endless beauty. Italian leather straps with satin top complete the elegant design.
The original Hiromichi Konno watches, which were launched exclusively in Asia Pacific last year, symbolised Skagen Denmark’s first collaboration with an external designer and yielded record sales in Hong Kong, the company said.
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Left: Skagen Denmark’s second special-edition Hiromichi Konno watch; Middle: H01SRLD model; Right: 357XLMM |
Signature Skagen Collection women’s watch
Inspired by the colours of the sunset on the sandy beaches of the Danish resort of Skagen, called The Blue Hour, the watch has cool steel features elegantly designed with Swarovski Elements crystals, silver/gold sunray dial with white raised indexes. The inner dial features three sub dials: 24-hour, date and day.
Skagen Denmark men’s collection
Functionality is the watchword of the men’s lines. The 989 Series pays homage to the simple forms of watchwork with a slight update to give a nod to contemporary fashion. Featuring a minimalist matt dial in black and grey with a vertically brushed outer-ring, the 989 houses simple hourly indicators that drop away to a subtly concentric lower dial accentuating an inventive day and date function. A vertically brushed case with shined and bevelled edges and super-hardened mineral crystal are driven into leather straps to pay tribute to the watchmaking craft.
Snowfall in Skagen Ultra Slim Ceramic collection
This collection is described as a special rendition of the brand’s flagship model, Ultra Slim Ceramic 233, which was launched at the 2012 TFWA World Exhibition. Since 2001, the 233’s innovative ultra-slim case and simple yet striking watch face has won Skagen Denmark several design awards, including the red dot award: product design 2010.
To celebrate this signature design, Skagen Denmark has created a new version that showcases the pairing of ceramic and leather. Featuring an ultra-slim ceramic case in bright white, housing matching layered matt dials with a bright red second hand and steel hourly indicators to capture attention, the watches are completed with leather matt straps in white.
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Left: Skagen Denmark’s 989XLSLD model; Middle: 452LSLB watch; Right: 233XLTMB model |
red dot product design award-winning model
In the annual red dot product design 2012 awards, the Skagen Denmark 234 Series was awarded the red dot seal of quality – the third consecutive year the company has achieved this award.
The 234 Series received honourable mention due to its successful detailed solution, Skagen said. This distinctive timepiece features a contoured matt titanium, ultra-slim case with a heavy gauge mesh band, housing an innovative carbon-fibre top ring. The design carries through into the lower dial creating an interlaced carbon backdrop for luminous white indicators and three-hand movement with a bright orange second hand and date function. The timepiece is described as durable and lightweight.
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New versions of Skagen Denmark’s Ultra Slim Ceramic 233 watches showcase the pairing of ceramic and leather |
Best-selling watch on show at TFWA Asia Pacific
During the 2012 TFWA Asia Pacific fair, the best-selling Skagen Denmark men’s watch 233XLTMB and women’s model 452LSLB are also introduced.
Men’s watch 233XLTMB: Skagen signature watch in titanium and mesh featuring easy-to-read dial with luminous index and hands and easy-to-adjust mesh band. 233XLTMB is a lightweight and functional watch suitable for any occasion, according to the firm.
Women’s watch 452LSLB: Swarovski Elements crystals glitter on the black mother-of-pearl dial. The black mirror border, leather strap and 58 Swarovski Elements crystals complete a minimalistic design wearable on any occasion, said Skagen.
About Skagen Denmark
In 1989, two émigrés from Copenhagen, Henrik and Charlotte Jorst, founded Skagen Designs inspired by the resort of Skagen, which lies in northern Denmark where the North and Baltic seas merge.
Skagen Designs produces accessories such as watches, jewellery, sunglasses and clocks that prize simplicity over embellishment. Merging natural, high quality materials with clean, uncomplicated composition, Skagen Denmark offers affordable luxuries.
Today, Skagen Designs is an international company with its corporate headquarters in Reno, Nevada, US, and regional offices in Albertslund, Denmark and Hong Kong. The company operates flagship stores in Skagen, Copenhagen, Illum and Aarhus, Denmark; London, UK; Oberhausen, Germany; New Jersey, US and Hong Kong; plus concept shops in Tokyo, Osaka, Nagoya and Taipei, and is positioned to open more flagship and concept stores worldwide. Products of Skagen Designs are available in over 60 countries and represented onboard more than 20 airlines.
For details, contact Skagen Designs A/S, Brøndby, Denmark, tel: +45 4596 0992 or e-mail sales@skagendesigns.dk
Visit www.skagen.com
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