Skincare brand Philosophy has made its first Asia Pacific travel retail debut with Nuance-Watson (Singapore) in Changi Airport.
Offering a new age beauty concept combining cutting-edge science with multitasking products, Philosophy aims to make its leading skincare technologies available to women everywhere.
Its best selling lines include “˜purity made simple’, a one-step facial cleanser/make up remover/toner suitable for all skin types; “˜hope in a jar’, a daily facial moisturiser for all skin types said to be able to provide hydration, exfoliation and protection; and the “˜amazing grace’ spray fragrance.
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Skincare brand Philosophy makes its first Asia-Pacific travel retail debut at Singapore Changi Airport |
Nuance-Watson Singapore Senior Category Manager Chillie Por commented: “As a young brand, Philosophy has high potential to succeed; the brand already has an established following for its products.
“Nuance-Watson aims to bring the best in beauty to the travellers at Changi Airport and we see the fit for Philosophy, to complement our extensive retail assortment to reach out to consumers on the lookout for products with effective, unique positioning.
“We have seen the promising start for Philosophy in the recent downtown launch, and we hope that the success will extend to the Changi Airport opening,” she concluded.
Coty Travel Retail Asia Pacific Regional Director Jan Kristiansen Binder said: “The Coty Travel Retail and the Asia Pacific Team are very excited with our first Philosophy counter in travel retail opening at Singapore Changi Airport. The brand is highly likeable and connects easily with consumers through its emotional appeal.
“Our skincare range is results driven; our clean fragrances and our joyous bath & body line, all deliver a miraculous experience. Hence, we believe that Asia is ready for a unique brand like Philosophy. The brand is one of the fastest growing brands in the USA and its international roll-out has been highly successful. We anticipate similar success in Singapore together with our supportive retail partner.”
Philosophy products are available at the Perfumes & Cosmetics Terminal 3 Megastore located at Singapore Changi Airport from 12 May 2012.
