UK. Dufry has hailed the opening of its 1,980sq m walkthrough World Duty Free store in the Manchester Airport Terminal 2 extension, as it begins trading alongside several other airside speciality stores in the new facility.
The main WDF store features a strong Sense of Place, with design elements that reflect Manchester’s culture and heritage. Dufry has introduced digital technology prominently throughout the in-store journey, helping to deliver “a more interactive, engaging and personalised shopping experience for customers,” it said. The Design Solution was the retailer’s design partner for the project, with JPLD the lighting design consultant.
The store incorporates the core product categories of beauty, liquor, luxury accessories, tobacco and confectionery. It also features a dedicated World of Whiskies area, showcasing a wide range of brands in “an informative and accessible way, to appeal to whisky novices and connoisseurs alike”.
Alongside the main duty free store, World Duty Free has also opened a 129sq m Express store selling an edited selection of products and last-minute essentials, plus a dedicated 231sq m Beauty Collection store, which offers premium beauty and fragrance brands. Dufry has also revealed a 230sq m Collection store showcasing fashion accessories including sunglasses, watches and jewellery.
Dufry CEO for UK & Germany Fred Creighton said: “We are extremely proud of the valued and longstanding partnership we have with the Manchester Airports Group and have pulled out all the stops to create truly inspirational new stores for the many customers who typically visit Terminal 2 each year and who will now benefit from this impressive new terminal extension. It’s wonderful to have our shops open again as people are able to travel and all our store team are ready and waiting to deliver a first-class shopping experience to each and every customer.”
Manchester Airport Managing Director Karen Smart said: “It’s great to have the Dufry stores open in our new Terminal Two extension, which welcomed its first passengers last month. Like the rest of the terminal extension, the Dufry stores are incredibly slick, modern and innovative, plus full of well-known brands our customers love. I am sure our passengers from our vast catchment area will enjoy a spot of shopping in the stores, before they jet off on their holiday or business trip from Manchester Airport.”
