Sand’s campaign for the autumn/winter collection, as featured in the major European consumer titles. Buyers are invited to view the collection at the TFWA World Exhibition in Cannes |
DENMARK. Danish fashion house Sand invites buyers to see its autumn/winter 2004/2005 collection at the TFWA World Exhibition in Cannes next week.
“At the stand, we are creating a picture of how the upcoming collection looks like in general, not necessarily the whole collection,” said PR and Marketing Director Henrik Juhl.
Sand will also be sponsoring the scene, the nightclub on the Noga Hilton Beach during the show, as a key part of the company’s marketing campaign. “We’ll be dressing up the staff at the scene in our black ensemble,” said Juhl. “It will look very slick. You will get to see items such as belts or shirts with details, and collar with pleats.”
The campaign on the latest collection, already featured in major glossy titles across Europe, can be viewed here in our animated showcase.
the scene is open from Monday, 18 October to Thursday, 21 October from 22.00 to 02.00 at the Noga Hilton Beach on La Croisette. Entrance is by invitation only. Register in advance at thescene.lso-intl.com or purchase your access card on site at the scene desk (Palais level 1).
Sand will exhibit at Stand RD15, Riviera Village.
For details, contact Sand at +45 3544 6100, fax to: +45 3544 6190 or email: info@sand-europe.com Address: Dampfærgevej 10, ground floor, DK-2100 Copenhagen East, Denmark. Website: www.sand-europe.com.
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