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The new Billy Bag travel accessories: “bright ideas in small packages” |
UK. British bag company Billy Bag is entering travel retail with a range of travel accessories specially produced for the market. Billy Bag’s launch is being guided by industry veteran Richard McGratty of McG Consultants.
The quirky brand is already having initial success in the travel retail sector. British Airways has commissioned an exclusive line in red for the passport holder and wallet, to be launched in Autumn 2006.
In addition, Alpha Retail has placed orders for both travel retail accessories and handbags from the Spring/Summer 2007 range which will be offered in six UK airports.
Explaining the travel product concept, Billy Bag Managing Director Neal Gershinson said: “The travel accessory range is an exciting departure for us and one which we believe has masses of potential. The whole concept has forced us to compress all our wonderful bright ideas into small packages.”
The colourful range includes a luxury leather passport holder, executive travel wallet with baggage tag, cosmetics pouches, wash bags, coin purses, business card cases, key fobs and wallets for men and women.
Each item in the travel collection is available in lime green, pink, brown and black non-scratch leather, or laminated iconic Hanna floral-print canvas with contrasting coloured lining and signature detailing.
“We are already working on the next season’s prints and styles with more glorious colours to choose from and every item paying heed as much to practicality as to appearance,” added Gershinson. “The prettiest purse on the shelf will soon be discarded if it fails to serve its true purpose.”
A specially tailored Billy Bag display column for travel retailers has also been designed to complement the travel accessories range.
For details, contact Charlotte Macfarlane, General Manager, Billy Bag, charlotte@billybag.com, tel: +44 207 723 0427, or Richard McGratty, McG Consultants Ltd, tel: +44 20 7431 7743 or e-mail mcgratty@mcg-consultants.co.uk Visit www.billybag.com
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