Belgian chocolate specialist Guylian has launched a festive activation at Brussels Airport, underlining the brand’s increasing focus on seasonal gifting.
The Terminal 2 promotion features products in festive packaging and includes Guylian’s 125g Temptations Mix Christmas Tree and Temptations Christmas Jewel Box (175g). Customers are able to personalise purchases and take holiday snaps at the integrated photobooth.
According to Guylian Senior Channel Manager Duty Free & Travel Retail Sven Adrianenssens, the promotion is the brand’s first dedicated to a seasonal product range.
“This animation gives a taste of our 2025 strategy that will place more appealing and interacting podiums and traveller engaging activations in partnering airports, not only in our home market Belgium but across all regions in the world,” Adrianenssens said.
“This marks the beginning of an exciting new chapter in travel retail for 2025, emphasising the growing importance of seasonal gifting in global travel. It is the first of many travel retail initiatives to come in 2025, showcasing the growing importance of seasonal gifting in global travel,” he added.
Adrianenssens noted that Guylian’s travel retail-exclusive assortment has “successfully carved its niche in the premium chocolate category and is now more extensive than ever”.
“With its wide array, Guylian can cater to various consumer needs and is increasingly seen as a suitable gift for various occasions to share and celebrate together.” ✈️
