Smashbox breaks hearts with new spring make-up – 04/01/10

US. Smashbox Cosmetics has unveiled its Spring 2010 colour collection, called Heartbreaker. Described as a fun and flirty line designed to set pulses racing, it contains everything a heartbreaker needs to cast her spell, according to the brand.

Smashbox shows its consumer how to be a Heartbreaker with its fun and flirty Spring 2010 colour collection


The line is characterised by bold juicy hues for lips, and playful pops of colour for eyes. It also features Smashbox’s debut fragrance, presented in an innovative roll-on dispenser. Heartbreaker Eau de Parfum (US$22), is described as an enticing, alluring blend of florals and spices.

Other new products include two Eye Shadow Palettes (US$34) and the Liquid Liner Pen (US$24). The palettes each comprise six shades and a mini eye shadow brush; the colourways are Hot Date and Kiss’n Tell. The ultra-fine liner pen helps create looks that are sweet or seductive, claims Smashbox. It is available in Jet Black only.

Smashbox’s Lip Shine (US$19) has been reformulated, and is joined by a new Roller Gloss (US$21), in Pink Sugar.

Classics such as Lash DNA Mascara (US$19), Fusion Soft Lights (US$30) and O-Glow Intuitive Cheek Color (US$26) complete the collection.

MORE STORIES ON SMASHBOX COSMETICS

Smashbox harnesses innovation to maintain growth – 09/12/09

Smashbox Cosmetics offers consumers a glamorous way to give back with its Wish Holiday Collection – 16/11/09

Smashbox Cosmetics offers customisable powder – 14/09/09

Smashbox Cosmetics adds new shades to classics – 03/09/09

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