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“Triple threat”: one spray of Photo Finish Primer Water is said to provide hydration, radiance and priming benefits |
Smashbox has extended its Photo Finish line with the addition of new Primer Water. It is on-shelf now at travel retail locations in Europe, Africa and the Americas.
Smashbox Photo Finish Primer Water is described as “everything consumers love about Smashbox’s original primer in the lightest, purest, most refreshing form imaginable.”
According to Smashbox, one spritz of the primer provides hydration, radiance and priming benefits. The product is free from silicone, alcohol and oil and contains electrolytes that claim to wake skin up and restore moisture.
The Primer Water can be used in three ways: to prime skin before make-up application, to set make-up for a locked-in look and to refresh skin throughout the day.
Smashbox Global Pro Lead Artist Lori Taylor Davis said: “I always used to moist models’ skin with plain water as the first step in any application, but now I don’t know how I lived without this primer. It’s a triple threat. I use it as a super sheer primer before make-up, as a setting spray to keep make-up in place, and as a misting spray throughout the day to refresh skin. It’s like a spa in a bottle.”
