US. Smashbox Cosmetics has added to its O-Glow and O-Gloss products with an “intuitive” lip plumper called O-Plump. It will retail domestically at US$24 for a 10ml tube.
Described as a silky lip enhancer, the formula transforms from clear into the wearer’s own custom shade of pink, according to Smashbox. It also plumps lips for a full, glamorous pout.
O-Plump features the company’s exclusive Goji Berry-C Complex, in addition to gingko biloba to boost microcirculation. Other key ingredients include gingermint to stimulate and plump, marine botanicals to revitalise cells, vitamin C and pomegranate seed oil for antioxidant protection, and avocado oil for its moisturising properties.
O-Plump should be applied generously to bare lips.
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