Smashbox Cosmetics has launched Photo Finish Primer Oil into travel retail locations in Europe, Africa and the Americas.
Made up of 50% primer and 50% oil, the product claims to be the first-ever primer specially formulated in a lightweight oil to create radiant skin.
Formulated with a blend of 15 essential, lipid-rich plant oils, including jojoba and argan, Photo Finish Primer Oil moisturises deep into skin to achieve a dewy, youthful finish, the brand claims.
Smashbox recommends applying the product twice daily to reduce the appearance of dry, fine lines.
“The hydration in this primer oil can literally transform the texture of your skin,” said Smashbox Global Pro Lead Artist Lori Taylor Davis. “It is so versatile – I add it to concealer to thin it out, to a tinted moisturiser or mix a drop with loose powder blush for a touch of natural warmth.”
