Ready to shine Soleil Lalique is now available in 30 ml, 50 ml, and 100 ml bottles through Lalique’s website, boutiques, selected retailers and department stores. It will be available in key travel retail markets by the end of July and inflight in Iberia Airlines on 1 August. |
Lalique last week celebrated the launch of its new eau de parfum Soleil Lalique at an event in Petersham Nurseries near London, UK.
“Soleil Lalique is an invitation to wake up to the world with a smile” – Barbara Zoebelein, Alexandra Monet & Benoist Lapouza, Drom Fragrances
Soleil Lalique was designed by Barbara Zoebelein, Alexandra Monet & Benoist Lapouza of Drom Fragrances. The scent starts with light fruity top notes made of cardamom, pear granita, and mandarin juice. This freshness is contrasted by warm heart notes of caffè latte, almonds, and sugar; and is finished off with jasmine petals and white musk base notes.
Complementing the scent’ss warm notes, the bottle was designed to imitate the rays of the sun and highlights Lalique’s crystal heritage. The 100ml bottle is accessorised with an exclusive art-deco charm, which can be transformed into a bracelet with ‘Soleil Lalique’ embossed on a golden tab. The same motif was also used by René Lalique in his 1927/1928 jewellery collection.
Soleil Lalique’s packaging is brought to life by its ‘living coral’ colour palette. The hue was named Pantone’s colour of the year, and is accented with gold details on the box.
The breakfast launch event was a bright and airy affair that exhibited the different sunny aspects of the new eau de parfum. It featured a living coral manicure station, a scent station that broke down Soleil Lalique’s olfactory signature, and a jewellery station that offered handmade charm bracelets designed by Dana Levy.
