SPI Group has announced a new distribution partnership with Kavaklıdere Wines Co in Turkey. The agreement began in January 2013 and includes SPI brands Stolichnaya Premium vodka, elit by Stolichnaya and Moskovskaya.
One of the first producers of wine in Turkey, Kavaklıdere Wines Co was established in 1929 and owns 562 hectares of vineyards producing 51 wines.
A leading distributor of wine and spirits with strong links throughout the region, Kavaklıdere Wines Co takes on the distribution partnership previously held by Universal.
Kavaklıdere Wines Co will be working with SPI Group to develop the vodka brands in the country and strengthen Stolichnaya’s and Moskovskaya’s position across the off and on trade.
“This new partnership represents further strength to our global distribution network and we are looking forward to the success and challenges this dynamic region will no doubt bring,” said SPI Group CEO Val Mendeleev.
About SPI Group
Headquartered in Luxembourg, SPI Group is the owner of global vodka brands such as the Stolichnaya Premium vodka range, elit by Stolichnaya and Moskovskaya. Founded in 1997, SPI operates across over 160 markets and is one of the world’s leading wines and spirits organisations active in the production, sale and distribution of more than 380 brands, many of which it owns.
The group also operates a network of 75 shops, develops real-estate projects and farms around 5,000 hectares of agricultural land. SPI Group has been a strong acquirer of liquor companies, having completed 15 acquisitions of producers, importers, distributors and retailers of beverages.
SPI owns a state-of-the-art raw alcohol distillery in Russia. Stolichnaya is made using quadruple filtration, while its bold character is retained by adhering to the brand’s tradition of only three times distillation, yielding a liquid with complex aroma and flavour.
