UK. Pernod Ricard World Trade is launching an online promotion for Pernod, in conjunction with www.bargainholidays.com, www.onlinetravel.com and www.ifyoudive.com.
The promotion for the world’s leading anise brand will run for six weeks from 2 July 2003, offering the possibility to win a trip to Paris for two.
By answering a simple question, visitors to these holiday websites will have the chance to win first-class tickets on Eurostar from London to Paris, and accommodation at the chic Hotel François near the Champs-Elysées.
Additionally, UK-based travellers who book a holiday outside the EU with the associated websites, during the promotional period, can claim a stylish Pernod travel radio when they purchase a bottle of Pernod in duty free. Details are to be incorporated into the ticket wallets of all eligible travellers.
Pernod Ricard World Trade marketing director James Clarke commented: “This promotion, which builds on the success of similar online activity that we developed in 2002, aims to boost brand awareness and encourage purchase of Pernod among travellers in the key Summer months.”
