Ferrero marked World Nutella Day on 5 February with a global brand campaign and a week-long homepage makeover of The Moodie Davitt Report.
The company called on fans to “start the celebration and share the love” with other brand lovers around the world.
World Nutella Day was created in 2007 by blogger Sara Rosso, who wanted to share her love of the famous spread with fellow fans. Since the first fan-created day, millions of Nutella enthusiasts use the occasion to exchange messages about the chocolate hazelnut spread.
The company said: “Don’t miss the chance to celebrate World Nutella Day with your closest friends, family and other Nutella lovers from all over the world.”
To join the celebrations, Ferrero is asking people to use the hashtag #WorldNutellaDay on social media, tag @NutellaDay on Twitter and check out the official Facebook page.
Ferrero revealed last year that it was launching a travel retail-dedicated Nutella platform, to showcase new travel retail-exclusive Nutella and Nutella B-ready products along with in-store visibility tools.
Ferrero said it aims to enhance the exclusivity and value of the Nutella brand and boost its unique selling proposition (USP) through innovative, engaging communication while covering key shopper need states for gifting, sharing and own consumption.
The company concluded: “Ferrero strongly believes that this special brand journey should continue to be led by its passionate fans, in the same way it began in 2007.”
