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The Saboten Japanese pork concept, operated by SSP, will add diversity to the Changi F&B offer |
SINGAPORE. Leading food travel company SSP has captured two new concessions at Singapore Changi Airport, in terminals 1 and 3. One is a Panopolis bakery, the other a Saboten Japanese fried pork concept.
In T3 Departures SSP will open a Panopolis bakery, including a comfortable lounge seating area, with views of the airport apron.
Commenting on the debut of the brand in Singapore, SSP Asia Managing Director Daren Lau said: “Our client wanted a café concept, and Panopolis offers a high-quality and innovative alternative to the standard names.”
The company said that Panopolis is already trading “well above expectations” at Hong Kong International Airport and, as the two airports have a similar passenger profile, Lau said he expected the brand to do equally well at Singapore. “Panopolis is highly original and consumers at Singapore are always keen to try new experiences,” he said. “Our recently opened Caffè Ritazza in Terminal 1 is already trading strongly and, building on this success, we are certain that this new outlet will be similarly popular.”
The other brand, Saboten, is the leading Tonkatsu (fried pork) brand in Japan and renowned for its unique sauce recipes. Since it started trading in 1966 it has gained in popularity with over 500 restaurant and deli locations throughout Asia. 2009 saw rapid growth for the brand with 17 new store openings in Korea, Taiwan and Thailand.
The new unit at Singapore is centrally located in a highly visible area of Terminal 1, said SSP.
The company claimed that this latest contract award reinforces SSP’s position as the leading food & beverage operator at Changi Airport.
“We have had a long and successful partnership with the team at Changi, and we are delighted to be working with them to open these original new outlets,” said Lau. “This new venture gives us a great opportunity to develop our business at this highly prestigious airport. Saboten and Panopolis are outstanding brands that appeal to our clients as well as our consumers, and will do much to enhance the choice of food & beverage at Changi.”
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The new concepts strengthen SSP’s position at Singapore Changi, one of its Asian airport strongholds |
About SSP
SSP has a presence in seven countries, 21 locations and 140 outlets across Asia Pacific. It has been operating at Singapore Changi since 1996, and now runs an O’Learys sports bar and Grill, a Popeyes fast-food restaurant and a Caffè Ritazza, as well as lounge operations for British Airways, Qantas and Emirates. It also operates a Popeyes store, an O’Learys Sports Bar and a Robert’s Coffee outlet at the Singapore Flyer tourist attration in the city. In addition to the Changi outlet, SSP will be opening a second Saboten at Hong Kong International Airport’s East Hall later in 2010.
