UK. London’s St Pancras International has launched its own mobile app, StP App, with the aim of changing the way consumers interact with the railway station.
According to St Pancras International, StP App is the first of its kind, detailing the station’s history, architecture and design along with information on the art that is synonymous with the building.
The free app also provides important travel information, facts about the area and includes special offers from retailers such as John Lewis, Links of London and Fortnum and Mason. The latter opened its first new location in 300 years at St Pancras International last year.
HS1 (owner of St Pancras International) Commercial Director Wendy Spinks said: “This sort of technology is revolutionary for a train station and we are proud that St Pancras International continues to lead the way. The great mix of historical content, travel news, local information and offers is simple to use and gives visitors another reason to love the station. Not only will the app be invaluable to locals and tourists alike, it will also showcase the range of retail outlets that are on offer in a new exciting digital format.”
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The new app provides historical content, travel news, local information and special offers |
Paythru Managing Director Keith Brown commented: “We are delighted to be working with St Pancras International Station in London on this exciting new venture. The development of this app highlights St Pancras International’s strong understanding of the increasing importance of engaging with customers through their mobile devices, and our contextual marketing platform Ignite, which also facilitates mobile payments, allowing retailers within the station to participate in the exciting and emerging mCommerce revolution.
“Customers also benefit substantially through money-saving promotions and ease of access to information both regarding their journey and surroundings. Its functionality is second to none. It even has the ability to target users in the local area in real-time; all you’ll need to do is download the app, enter your age and gender and your own tailored experience awaits you. For retailers, they will benefit from potential higher customer numbers and increased basket size, and in turn, revenues due to the enhanced and relevant customer experience they provide within the station.”
Visitors will be able to download the free app from the Apple App Store as well as the Google Play store before or during their visit to the station.
The new app is said to underline St Pancras International’s move to become a digital train station and follows the launch of one of the UK’s fastest free public Wi-Fi service at the station. Its launch also follows the opening of John Lewis’s first ever click-and-commute store in the station, which provides a convenient way for commuters to pick up products bought online.
About St Pancras International
Designed by William Barlow, St Pancras International opened in 1868. After a £800m restoration project, it reopened in 2007, setting new standards for railway stations. It is said to have more shops than any other railway station, offers its own fresh produce market, boats the longest Champagne Bar in Europe and a Gastro Pub. Following the 2014 opening of the iconic Fortnum and Mason store, St Pancras International promises “significant new openings and refurbishments” for its retail offering in 2015.
