AUSTRALIA. Australian stationery brand Smiggle has entered travel retail following the opening of stores at Adelaide, Gold Coast and Melbourne airports in association with Lagardère Services Asia Pacific.
Lagardère Services Asia Pacific CEO Scott Raisin said “We are thrilled to bring Smiggle to travel retail. Since its beginnings in 2003 Smiggle has grown into a true phenomenon, setting new benchmarks in the stationery category with its bright, fun and vibrant approach.
“The stores are already achieving fantastic sales and we expect great things from the brand and from our relationship with Smiggle.”
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Smiggle appeal: “Great design, great value, innovation, bold colour, fun and quirky graphics and, most of all, having fun.” | |
Lagardère Services Asia Pacific said that the Smiggle design lab draws inspiration from around the world to ensure “the most exciting, fun and fresh products”.
It added: “Smiggle is still about great design, great value, innovation, bold colour, fun and quirky graphics and – most of all – having fun.”
Under an agreement between Smiggle (www.smiggle.com.au) and travel retail specialist, Lagardère Services Asia Pacific, the latter plans to open Smiggle stores within airports and transport hubs around Asia Pacific.
ABOUT LAGARDÈRE SERVICES ASIA PACIFIC
Lagardère Services Asia Pacific is a specialist Travel Retailer and part of the global Lagardère Services group. It has extensive operations in Asia Pacific, including Australia, China, Hong Kong, Taiwan and Singapore.
The Lagardère Services group has travel retail operations in 20 countries across four
continents. The group also includes duty free and luxury goods specialist, Aelia.
Also see www.lsaspac.com
