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The new Elegant Touch Colour Care collection | |
UK. Original Additions, owner of the Elegant Touch nail care range, is set to further strengthen its travel retail partnership with Stena Line Ferries via the introduction of a new collection of nail polish, called Elegant Touch Colour Care. It will be carried onboard four ferries.
Elegant Touch Colour Care is described as a professional formula that strengthens and protects nails with ultra durable, high gloss superior coverage. The formulation features a ceramic base colour, infused with a mineral complex made up of calcium, iron, magnesium, aluminium and manganese, which is said to help harden, strengthen and protect nails.
Stena Line’s Paula Jones commented: “Nail care is an extremely popular purchase amongst our customers and early indications show that Elegant Touch Colour Care is no exception. We are stocking an increasing number of lines from Original Additions and their brands and products have a real appeal with our customers.”
Mark Wood, National Accounts Manager for the UK and Travel Retail at Original Additions added: “We are really pleased to be stocking further lines on Stena Line Ferries. The Elegant Touch Colour Care range has been specifically created to appeal to a wide range of customers with a core range of classic colours and a trend range for a younger market, keen to keep up with fashion.
“We know that beauty performs well, representing a large percentage of the ship’s revenue. This is in part because customers have time to browse and consider their purchase decisions therefore products have to be high quality.”
Elegant Touch Colour Care is available in four core colours, plus four trend shades, which will change seasonally. The core shades are Belladonna (claret), Crimson Rose (deep red), African Violet (purple) and Amaryllis (sugar pink). The current tend colours are Nightshade (black), Desert Sunflower (yellow), Snapdragon (neon pink) and gerbera (vivid orange).
MORE STORIES ON ORIGINAL ADDITIONS
Eylure launches Tokyo Lashes aboard Stena Line – 02/08/07
Original Additions flutters its eyelashes onboard – 25/05/07
