Stila expands its summer assortment – 18/06/04

UK. Stila has expanded its make-up portfolio with new eye, foundation, blusher and bronzing products. All are available now in the travel retail channel.

Smudge Pots (pictured) is described as a pigment-heavy but lightweight two-in-one liner and shadow. It can be applied with a brush for sharp liner precision, or blended like a shadow.

The gel formulation has an inky intensity that delivers a soft, modern finish that won’t crack or crease, according to the company. It is available in six shades.

Launched exclusively in the Asia Pacific region, Angel Light UV Base is a foundation primer with an SPF30. It can be worn alone or under make-up. The texture is described as lightweight and shine-free. It is presented in a convenient flip-top tube.

Also new is Stila’s Sheer Color Tinted Moisturizer, with an SPF15. Described as the latest foundation alternative, it is said to deliver a light, fresh, dewy effect to skin. It is available in four shades.

To complement this launch, Stila is re-introducing two of its “Barely There” make-up items: Colour Push-ups and Clear Color. The same shades will now feature new silver packaging to co-ordinate with the new tinted moisturiser.

Stila’s summer colour story comprises a new Sun Gel, (a lightweight gel bronzer); a four-pan eye shadow set; a double-ended mascara and liner in copper; and a lip glaze palette quartet.

Lastly, Stila has introduced new rouge and lip pots, both of which deliver a hint of a tint. Each collection is available in six different shades.

MORE STORIES ON STILA

Stila advocates artful arches – 14/04/04

Stila harnesses flower power – 07/04/04

Stila rolls out new multi-use make-up – 02/04/04

Stila repackages Lip Glaze Trio – 13/11/03

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