UK. Stila has expanded its make-up portfolio with new eye, foundation, blusher and bronzing products. All are available now in the travel retail channel.
Smudge Pots (pictured) is described as a pigment-heavy but lightweight two-in-one liner and shadow. It can be applied with a brush for sharp liner precision, or blended like a shadow.
The gel formulation has an inky intensity that delivers a soft, modern finish that won’t crack or crease, according to the company. It is available in six shades.
Launched exclusively in the Asia Pacific region, Angel Light UV Base is a foundation primer with an SPF30. It can be worn alone or under make-up. The texture is described as lightweight and shine-free. It is presented in a convenient flip-top tube.
Also new is Stila’s Sheer Color Tinted Moisturizer, with an SPF15. Described as the latest foundation alternative, it is said to deliver a light, fresh, dewy effect to skin. It is available in four shades.
To complement this launch, Stila is re-introducing two of its “Barely There” make-up items: Colour Push-ups and Clear Color. The same shades will now feature new silver packaging to co-ordinate with the new tinted moisturiser.
Stila’s summer colour story comprises a new Sun Gel, (a lightweight gel bronzer); a four-pan eye shadow set; a double-ended mascara and liner in copper; and a lip glaze palette quartet.
Lastly, Stila has introduced new rouge and lip pots, both of which deliver a hint of a tint. Each collection is available in six different shades.
MORE STORIES ON STILA
Stila advocates artful arches – 14/04/04
Stila harnesses flower power – 07/04/04