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Stoli Group has announced that KWV will replace RGBC as the exclusive distributor of Stolichnaya Premium Vodka and elit, effective 1 January 2015.
The partnership will include distribution in South Africa and a further eight markets in the region.
Stoli’s parent company SPI Group currently distributes KWV wines in the Baltic region through sister company Amber Beverage Group, so its newly strengthened relationship with KWV is “a positive step forward” in developing the portfolio.
Stoli Group International Commercial Director Robert Cullins said: “After significant growth across the world in 2014, we are very excited to embark on this new pan-regional deal with KWV. We see enormous potential for Stoli, and look forward to bringing our products to new customers in the market with exciting consumer promotions and a dedicated trade-engagement programme.”
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KWV Global Spirits Portfolio Manager Anneke Mackenzie said: “The South African market is very receptive to premium vodka compared to some other markets and the segment is showing massive growth in South Africa where it is becoming increasingly popular. Stoli is currently the world’s fifth largest premium vodka brand, showing substantial growth and an increase in footprint and we are delighted to add this authentic brand to our distribution portfolio.”
