AmorePacific’s signature luxury skincare brand Sulwhasoo has unveiled the 6th-Generation of its revolutionary First Care Activating Serum.
The renewed first care serum, which features new packaging design and enhanced Sulwhasoo Master Complex formula, was formulated with the purpose of strengthening the skin’s natural power.
The 6th-Generation First Care Activating Serum will be available in selected travel retail locations from April. Travel retail-exclusive 90ml Duo Sets and 120ml single bottles have respective recommended retail prices of KRW252,000 (US$208) and KRW170,000 (US$140).
According to the brand, Sulwhasoo’s powerful proprietary technical substance, the Sulwhasoo Master Complex, is “more powerful than ever with ginseng technology developed specifically to stimulate skin’s natural ability to stay healthy and add an organic glow that looks as if the radiance is coming from deep inside”.
Sulwhasoo also underlined the use of ‘First Peace’ fragrance, which features 100% plant oils to revitalise mind and body, and a new formula blending 94.7% naturally derived substances.
The 6th-Generation First Care Activating Serum is presented in a lighter, matte-finished glass bottle, designed to mimic the lines of a white porcelain moon jar to ensure the product embodies a distinct Korean sense of beauty and aesthetics.
The First Care Activating Serum remains a bestseller for Sulwhasoo, which claims that a bottle is purchased every ten seconds and estimates that 510,000 customers have bought and used at least ten bottles of the product. 
