SINGAPORE. Suntory Global Spirits has launched its travel retail-exclusive series the Bowmore Appellations Collection in Asia with Lotte Duty Free at Singapore Changi Airport.
To mark its debut, the partners hosted an immersive brand training experience for the retail staff.
As reported, the release is part of Bowmore’s broader strategy to elevate and premiumise its single malt whisky offerings.
The Bowmore Appellations Collection is born from a collaboration with some of the world’s most renowned wine-producing regions. The collection features four distinct whiskies, finished variously in casks from Burgundy, Bordeaux and the Douro Valley – showcasing the interplay between Bowmore’s Islay roots and European terroirs.
The Bowmore 14 Year Old is matured in American oak ex-bourbon casks and finished in Bordeaux barriques. The whisky offers a vibrant character with smoky and orchard fruit aromas, enhanced by berry sweetness.
The Bowmore 16 Year Old is a rich and complex whisky matured in a combination of American oak ex-bourbon and European oak sherry casks, with a finish in Ruby Port casks from the Douro Valley.
The Bowmore 19 Year Old is finished in Pinot Noir casks from Burgundy, delivering a subtly smoky and well-rounded character with toasted and caramelised notes.
The Bowmore 22 Year Old is matured in American oak ex-bourbon casks and finished in Sauternes casks. It is described as sweet with fruity undertones, offering unprecedented complexity.
The new collections reflect Bowmore’s evolution as it marks its 250th anniversary. Starting next year, the reimagined packaging and design, depicting Bowmore’s rich heritage, will also appear across the brand’s permanent portfolio. ✈
