SINGAPORE. Suntory Global Spirits has partnered with Lotte Duty Free and Changi Airport Group (CAG) to launch the 2024 Tsukuriwake Series in Singapore Changi Airport.
This Changi-1st activation showcases the four exceptional 2024 Tsukuriwake Serie single malts from The House of Suntory’s renowned Yamazaki and Hakushu distilleries.
The animation also highlights the whisky house’s inaugural global travel retail-exclusive line, The Kogei Collection 2024 Japanese Kimono Edition, alongside other premium craft spirits such as Roku Gin, Haku Vodka, Toki and Chita.
The activation launched on 16 July in the Terminal 1 Departure/Transit Zone and will run until 25 August.
According to the brand owner, this initiative highlights The House of Suntory’s commitment to continuous innovation in whisky making, following its 100th anniversary celebrations last year.
The 2024 Tsukuriwake Series comprises the Yamazaki Golden Promise, Yamazaki Islay Peated Malt, Hakushu 18 Year Old Peated Malt and Yamazaki 18 Year Old Mizunara.
The Singapore Changi activation features experiential displays, interactive elements and discovery stations that bring The House of Suntory portfolio to life. Highlights include a central display case featuring the Chiso kimono pattern which inspired the 2024 Kogei Collection.
Dedicated stations explain the essence of Tsukuriwake and the heritage of the Yamazaki and Hakushu distilleries, while a tasting bar offers nosing elements and sampling opportunities.
An Art of Gifting station provides upscale gifts with purchase such as decorated paper gift bags, branded coasters and limited-edition lapel pins.
Changi Airport Group Head of Airside Concessions Chandra Mahtani commented: “We are excited to unveil this House of Suntory flagship activation at Changi Airport Terminal 1, in partnership with Suntory Global Spirits and Lotte Duty Free Singapore.
“Not only does this immersive experience invite visitors to better appreciate the story behind the crafting of each spirit, but it presents a special opportunity to purchase limited-edition bottles, complemented by bespoke gifting options.”
Lotte Duty Free Singapore Managing Director Jeff Jeong Soongyu added: “Lotte’s customers are always looking for innovation, and we know this new collection will have huge appeal, fuelled by the rise in demand for high-end Japanese whisky.
“We are pleased and proud to collaborate once again with Suntory Global Spirts and CAG, to create another compelling Changi-1st activation to highlight the launch of these very special single malts.”
The Tsukuriwake 2024 Series
The 2024 Tsukuriwake Series by The House of Suntory presents a distinctive exploration of Japanese whisky craftsmanship. Each expression in this series is crafted with meticulous attention to detail, offering a refined tasting experience.
The art of Tsukuriwake translates to ‘artisanship through a diversity of making’. This ethos transcends the mere diversification of cask maturation and incorporates whisky-making elements with a focus on ingredient selection, peat and cask choice, driven by the values of harmony, craftsmanship and authentic cultural experience.
The Yamazaki Golden Promise is crafted from golden promise barley, a grain cultivated in Scotland during the 1960s. Distilled in Japan since 2009 and aged in American Oak casks, this whisky has a maltier, richer profile. On the nose, it presents notes of orange marmalade and custard. The whisky has a sweet and lingering finish with a deep and rounded flavour profile.
The Yamazaki Islay Peated Malt is made with Islay peat, which boasts a softer and sweeter mouthfeel compared to Scotland’s mainland peat. The water and maturation process at the Yamazaki distillery contribute to a balanced sweetness that complements the smoky undertones of the whisky. It offers flavours of brown sugar and bitter orange citrus, finishing with a warm, smoky note.
This limited-edition Yamazaki 18 Year Old Mizunara highlights The House of Suntory’s mastery of Mizunara Oak. Mizunara is known for its spiciness and incense-like sandalwood and aloe wood aromas. The whisky reveals subtly spiced orange notes, culminating in a lingering finish with hints of clove and dried coconut.
The Hakushu 18 Year Old Peated Malt was made with an extended maturation in Hakushu, revealing a smokiness with spicy, peppery notes on the nose. The palate deepens to reveal herbaceous minerals and ripe apple undertones, creating a complex yet refreshing profile. ✈
