Suntory Global Spirits is set to unveil the next phase of its global travel retail growth strategy at the upcoming TFWA World Exhibition in Cannes (Beach Village 2, Stand Beach 14).
The company’s stand will be complemented by a presence onboard Yacht Sirocco in the Vieux Port.
Its return to the Cannes show also marks its first appearance under its new name.
As reported, the company announced a rebrand earlier this year, coinciding with its commemoration of ten years of sustained, profitable growth since Suntory Holdings acquired Beam Inc. in 2014.
The move represents the company’s new phase of leadership and development with travel retail set to maintain its key role in its growth strategy.
In line with this, Suntory Global Spirits is looking forward to reconnecting with customers and industry partners at the show, to share and discuss the next phase of its collaborative growth vision.
That vision includes the new product development, supported by a compelling activations programme; improved operational effectiveness; and a review of the company’s latest sustainability and CSR milestones, alongside another year of Proof Positive progress.
Suntory Global Spirits is set to reveal an innovative pipeline for 2025 and beyond, across its entire brand portfolio.
Among the brands to be highlighted at Cannes are Bowmore, which recently unveiled a transformational style and two boutique whisky collections, and the House of Suntory.
The company will also host the Suntory Sundowner event for invited guests in Cannes onboard its yacht on Monday 30 September (17:30-19:30).
Suntory Global Spirits Managing Director Global Travel Retail Ashish Gandham said: “This has been another pioneering year for Suntory Global Spirits and travel retail continues to be an important showroom for our iconic global brands. But we have no intention of standing still.
“We remain hugely ambitious, and know that in order to unlock further growth opportunities within the channel, we need to find new ways to sharpen our executional excellence.”
He added: “We are committed to delivering best-in-class brand-building and shopper experiences, which requires us to be ever more responsive to evolving consumer demands – and be even better partners to our valued customers. It is a real pleasure to be returning to Cannes to present the next bold steps to be taken in travel retail, as we embrace this latest business chapter.” ✈
