Since making its debut at TFWA World Exhibition in Cannes last October, lolaandgrace continues to grow its travel retail presence in the UK with plans to enter World Duty Free at London Heathrow Terminal 5 as well as other locations in Europe.
Speaking to The Moodie Report at Baselworld last month, Daniel Swarovski Vice President Travel Retail Peter Zottl said: “We see the potential and promise for lolaandgrace in travel retail. With lolaandgrace, we can make new in-roads. In travel retail, you count on the synergy of the distribution channel.”
The jewellery brand made its Baselworld debut last month, where it showcased its latest collections on Swarovski’s 2,000sq m booth, which was awarded the Red Dot Design for Best Stand. Re-designed in 2013 by Tokujin Yoshioka, the stand featured a seven-metre-high curved wall with over 250,000 reflectors, representing the facets of Swarovski crystals synonymous with the brand.
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lolaandgrace Vice President Nina Müller pictured with Peter Zottl in front of the lolaandgrace display on the Swarovski stand at Baselworld |
lolaandgrace currently has eight point of sales at airports in the UK, including London Gatwick, Birmingham and Bristol.
In Europe, lolaandgrace will have three new locations with The Nuance Group in Zürich, Toulouse and Hamburg. Heinemann also stocks the brand at its stores.
New airline listings include Qantas, Japan Airlines (on domestic flights), FlyNiki, Germanwings and TAP Portugal.
lolaandgrace Vice President Nina Müller said she has received a lot of positive feedback on the brand’s presence in travel retail. “It shows there’s a big opportunity for us in the €20 to €60 market,” she said.
At that price point, lolaandgrace is hoping to capture that 19-29 age bracket who are aspiring to own something that is of much higher quality than so-called “˜affordable fashion jewellery’.
“All we do is high quality. That’s where Swarovski comes into play,” said Zottl.
lolaandgrace recently announced new products for its travel retail collection. These include the Opulent Sparkle Statement Ring, which features six large balls with tone-on-tone hand applied Swarovski crystals.
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On the left is the Slim Modular Crystal Bracelet and the right is the Classic Round Solitaire Tennis Necklace |
Also in the collection are the Modular Crystal Necklace and Bracelet Set, the Round Solitaire Tennis Necklace and the Real Leather Double Wrap Bracelet with Square Crystal Studs. Other pieces include the Slim Modular Crystal Necklace and Bracelet and the Chain Necklace with Crystal Pavé.
Travel retail exclusives include the Square Solitaire Crystal Stud Earring Set, the Stud Stretch Bracelet Set and the Crystal Cut Pendant Necklace and Stud Earring Set.
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From the collection: Real Leather Double Wrap Bracelet with Square Crystal Studs (top left), Opulent Sparkle Statement Ring (bottom left) and travel retail exclusive Square Solitaire Crystal Stud Earring Set (right) |
