Adore, a new jewellery brand from the Swarovski Group, has made its debut in duty free with Tourvest Inflight Retail Services.
The new brand is said to be inspired by the Swarovski Group’s heritage. Adore offers a range of jewellery pieces, including necklaces, bracelets, earrings and rings.
Adore will offer two seasonal collections alongside a core range of its bestselling pieces. The collections will be “chic yet wearable and on-trend” and designed with crystals from Swarovski, the brand stated.
Adore jewellery will be available on selected airlines, with recommended retail prices ranging from £25 (US$31) to £150 (US$184).
Tourvest Inflight Retail Services Jewellery Buyer Lucy Rowe said: “Tourvest firmly believes that Adore offers a point of difference within the jewellery market with its simple yet contemporary design which is currently on trend.”
“When selecting the right product, success comes from the detail and quality with the right price points. We are confident the brand will be a good choice for our airline partners’ customers.”
Swarovski Group Head of Business Development EMEA Jewellery Solutions and Licensing Myalee Sofield said: “We think Adore will be well received by discerning international travellers across the globe, and are excited about partnering with one of the world’s leading inflight travel retail specialists.”
