RUSSIA. Swarovski has opened or revamped three key offers in Russian airports, consolidating its presence in what the company sees as a key travel retail market.
At Moscow Domededovo Airport Swarovski has renovated its boutique in association with long-time retail partner Arial. That partnership dates back to 2004 and Swarovski Regional Sales Director Travel Retail Dmitry Schipakov told The Moodie Report: “Same space, same partner, same brand but a new look. Domodedovo still holds the rank of busiest Russian airport and we are glad and proud to share such continuity [with our retail partner].”
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The revamped Moscow Domededovo Airport boutique consolidates a long-standing relationship with Arial |
At St Petersburg Pulkovo Airport, where The Nuance Group recently began its new concession, Swarovski has opened a counter island format within a wider watches and jewellery assortment. “Together with Nuance, the brand is working to fine-tune the assortment to best suit the new space and consumer needs.
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Swarovski’s counter island format is a highlight of the watches & jewellery offer at Pulkovo |
Additionally, in February, Swarovski opened personalised space in the duty paid area and a shop-in-shop in duty free at Moscow Vnukovo Airport Terminal A, both operated by Dufry-controlled RegStaer.
The new terminal has total floor space of 250,000sq m and capacity of 18-20 million passengers annually. “First sales are very promising and we are looking forward to strong summer traffic,” said Schipakov.
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Swarovski has both duty paid (above) and duty free (below) offers at Moscow Vnukovo Airport Terminal A, in association with RegStaer |
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