Swarovski has partnered with Lagardère Travel Retail to open a monobrand boutique at Prague International Airport Terminal 1.
The 22sq m store opened on 1 April and features the brand’s spring/summer collection.
Swarovski Regional Sales Director Travel Retail Dmitry Schipakov said: “We are happy to extend Swarovski’s offer at Prague Airport and celebrate a sparkling return to a rather historical location with the new premium furniture concept and great spring/summer collection, featuring sophisticated jewellery designs which shimmer with radiance and colour.
“The 22sq m shop got the final touches through the early hours of 1 April – no joke – and initial sales results have been very promising indeed. We are looking very much forward to sustained strong and solid business with Lagardère at Prague.”
