GERMANY. Jewellery and crystal house Swarovski has teamed up with Gebr. Heinemann to open the first WonderColor airport pop-up in EMEA travel retail. The luminous, green animation is running from July to September, immersing travellers into the world of Swarovski.
The 15sq m pop-up offers the crystal house’s jewellery, watches, figurines and accessories within the WonderColour concept, a new retail design introduced as part of a rebrand in 2021. The vibrant pop-up features the Swarovski swan logo prominently. It offers a range of travel retail-exclusives.
The WonderColor concept is also popping up in other key airports globally.
“In our mission statement, we have clearly stated that consumers can expect a spectacular assortment from us,” commented Gebr. Heinemann Director Purchasing Fashion/Accessories & Watches/Jewellery Jan Richter.
“With the new Swarovski pop-up at Hamburg Airport, we are offering them just that — a spectacular assortment that includes items unavailable in the domestic market, exclusive to travel retail. The selection showcases Swarovski’s artistry and savoir-faire, featuring a flutter of vibrant colours and exquisite trendy crystal formations.
“Gebr. Heinemann can look back on a long-standing and trusting partnership with Swarovski, which has made this collaboration possible,” Richter added.
Gebr. Heinemann Managing Director Hamburg Airport Vivian Lehmann commented: “We are very proud and happy that Gebr. Heinemann in Hamburg has been selected as the first travel retail location in the EMEA region for the new WonderColor pop-up. The green space and colourful pieces will brighten up travellers’ airport experience this summer.”
Hamburg Airport Head of Centre Management Lutz Deubel added: “At Hamburg Airport, we want to offer our passengers a wide variety of shopping options. Pop-up stores are a good way to present our passengers with a changing and always new range of products. I am all the more pleased that the new Swarovski pop-up store with its exclusive assortment optimally complements the existing range of top international brands.” ✈
Watch the YouTube video above to see our exclusive Moodie Davitt Video View interview with Swarovski Head of Global Travel Retail Andreea Marginean.
