Austrian crystal and jewellery house Swarovski has unveiled its latest spring collection and media campaign.
According to the brand, the range was inspired by ‘the power of positive, natural energy,’ and invites women to ‘ignite their inner light’.
The spring collection combines easy-to-wear silhouettes with natural themes such as whimsical sea-inspired motifs and meaningful talismans. The jewellery house reimagines these well-known natural symbols in its own dazzling style by incorporating intricate Swarovski crystal elements.
It is now available in Swarovski.com and in worldwide travel retail.
Swarovski’s spring offering is made up of the Shell Collection, Sculptured Shell Collection, Swarovski Symbolic Collection, Swarovski Remix Collection, Shine Collection, and the So Cool Collection.
According to the brand, the Shell Collection takes inspiration from the ‘serene essence of the sea.’ It offers a contemporary take on the shell jewellery trend and features polished metal tones with crystal detailing. One of the collection’s highlights is a versatile pair of asymmetrical detachable earrings which can be deconstructed and reconstructed to suit the needs of each customer.
The Sculptured Shell Collection takes the shell jewellery trend to new heights by offering bold and oversized silhouettes in baroque pearl detailing and the occasional pop of coral hues. The Swarovski Remix Collection — which features an innovative magnetic closure — has also been extended with sparkling shell motifs.
The Swarovski Symbolic Collection has been extended with new designs inspired by ‘modern talismans’. These include a lotus flower which represents mediation, a tree of life which represents strength and wisdom, and a wishbone which stands for hope and good fortune.
The Shine Collection was inspired by Greek mythology and features coin-shaped designs reflecting different parts of Poseidon, god of the sea. Each coin offers a distinct look and comes in matt, satin, or shiny finishes. Finally, the So Cool collection offers chunky chain pieces that feature refined crystal pointage and pavé detailing.
The spring campaign recounts the story of Swarovski’s renowned crystal fascination, and how these sparkling gems can ‘ignite the light within.’ The campaign features a group of ethereal women, adorned with the sea-inspired symbols, playing with the collection’s most dazzling pieces in a serene and tranquil environment.
