THAILAND. Swedish beauty tech and wellbeing house Foreo has partnered with King Power Thailand to open a counter in Don Mueang International Airport.
The opening – its third airport counter in Thailand – deepens Foreo’s partnership with King Power Thailand. It currently has counters in Bangkok Suvarnabhumi Airport and Phuket International Airport and three downtown locations in King Power Rangnam, King Power Srivaree Complex and King Power Phuket.
The counter highlights Foreo’s Swedish Beauty campaign. It offers the newly released Luna 3 micro-cleansing device alongside the Bear micro-current facial-toning device, UFO 2 90-second masking device and Issa electric toothbrush range.
The campaign promotes a holistic and minimalistic approach to beauty by replacing drawn-out, ten to 12-step routines with a quick 3 ½ steps.
With a focus on functionality and results, the ‘Swedish Beauty in 3 ½ steps’ routine includes strategic cleansing, toning, masking and oralcare using the Luna, Bear, UFO 2 and Issa 3 respectively. The three (and a half) Foreo devices work together to create an even and glowing complexion and promote beauty from within.
Don Mueang International Airport is one of two international airports serving the Bangkok Metropolitan Region, with the second being Suvarnabhumi Airport. Don Mueang mainly serves domestic flights and is jointly owned by the Thai government and the Don Mueang Royal Thai Air Force.
Foreo Global Travel Retail Director Gary Leong said: “We are especially excited for our new placement at Don Mueang Airport, further strengthening our relationship with our fantastic partner King Power Thailand. The placement ensures that we will be able to reach out to even more Foreo fans in Thailand and provide them with the best of our brand for their everyday needs.” ✈
