SWEDEN/FINLAND. Swedish Match and Viking Line have launched a dedicated campaign to increase the recycling and sustainability of the former’s nicotine pouches and snus, including its recently-launched ZYN line.
Custom-made bins, which have rolled out initially on Viking Line’s Grace and Amorella ships, are clearly marked and equipped with recycling slots for the used Swedish Match nicotine pouches and another for the cases.
According to the partners, this ensures that none of the Swedish Match ZYN, nicotine pouch or snus products are creating additional waste in the seas.
The campaign forms part of Swedish Match’s wider efforts to tackle waste and climate change around the world.
Through its w collaboration with Viking Line, Swedish Match said it is “bringing one of its other core beliefs to the travel retail market: A belief in a better, cleaner, more sustainable world”.
Swedish Match believes in a world without cigarettes. Since 1999, the company has underlined its belief that snus and smokeless alternatives can lead the market with products that are “significantly less harmful than cigarettes”.  This journey has continued more recently through the company’s focus on smoke-free alternatives in new formats, new categories and in new geographies. |
Swedish Match Sales Manager Jimmie Kreuzahler said: “At Swedish Match, our sustainable beliefs and efforts are as much a part of our company and our business plans as our drive to create a world without cigarettes.
“This partnership with Viking Line shows that sustainability is not just a word for us, but an ideal which we are constantly seeking new, innovative and effective ways to realise further. I would like to thank our friends and colleagues at Viking Line for their hard work in helping to bring this project to life.”
He noted that sustainability is an integral part of the Swedish Match business. Last year, the company was rated by leading ESG index MSCI as a leader within the sector in the areas of corporate governance, product safety and quality as well as supply chain labour standards.
Swedish Match has contributed to the development of the new Sustainable Tobacco Programme and in 2020 secured a -7% reduction in CO2e emissions year-on-year, with 49% of energy use being free of fossil fuels.
Swedish Match’s goals to reduce its environmental impact include a pledge to reduce greenhouse gas production by -41% by 2030, and by -75% by 2050, compared to 2017. According to the company, this will be achieved by reducing greenhouse gasses by -5% every year.
Reducing consumer waste is also a key target, with the partnership with Viking Line playing an important role.
Viking Line Sustainability Manager Dani Lindberg commented: “Sustainability and fighting climate change are a huge part of our business here at Viking Line, as evidenced by the production of our new vessel Viking Glory, which is one of the world’s most climate-smart passenger ships.
“This partnership with Swedish Match is a brilliant, simple and innovative solution to reduce waste and cut down on plastic pollution in our oceans.”
As reported, ZYN, which is at the heart of the Swedish Match offer, is poised for a rapid expansion in the travel retail sector following its success in domestic markets.
