HONG KONG, CHINA. In a landmark moment for its regional business, Heinemann Asia Pacific reopened the Sweet Dreams by Heinemann confectionery stores at Hong Kong International Airport (HKIA) on 1 May.
This marks the first time since March 2020, early in the pandemic, that all the retailer’s stores in the region are trading. Fellow HKIA anchor store retailers Duty Zero by cdf (a liquor, tobacco and gourmet foods partnership between China Duty Free Group and Lagardère Travel Retail) and Beauty&You (perfume & cosmetics, run by The Shilla Duty Free) have been open for some time as the Special Administrative Region rebounds strongly from the crisis.
Sweet Dreams, the confectionery concept that Heinemann debuted in July 2018, aims to delight and inspire travellers of all ages with interactive displays and playful, eye-catching colours. The three stores near Gates 1, 27 and 60 each offers a mix of international and local brands, including the fan favourite Hokkaido chocolate brand Royce and an expanded TWG assortment.
“We are delighted to bring back a sense of fun and excitement to passengers travelling through Hong Kong International Airport as they start travelling again,” said Heinemann Asia Pacific Chief Operating Officer Johannes Sammann.
“We are also happy to extend our partnership with Hong Kong International Airport, reaffirming our commitment to this key regional market, and we look forward to being part of the airport’s vibrant retail offer.
“On a personal note, we are also thrilled to welcome back so many Heinemann team members to our business, with nearly our entire team made up of former colleagues.”
Airport Authority of Hong Kong Head of Retail & Advertising Alby Tsang said, “We are pleased to have Heinemann’s reopening to drive the momentum of our commercial recovery.
“We have conducted extensive renovations to our retail precinct in Hong Kong International Airport during the pandemic and we are ready to welcome passengers back with a refreshed offer. Sweet Dreams plays a strong role in injecting excitement into our retail experience.” ✈
Note: Hong Kong International Airport is hosting this year’s Trinity Forum – marking the event’s 20th anniversary – on 25-26 October. For programme and partnership details please contact Jeannie Wong at Jeannie@MoodieDavittReport.com
