Swiss Eyewear Group reaches final of Global Enterprise Export Award

Swiss Eyewear Group CEO Jerry Dreifuss hails the success of the company's INVU brand
Swiss Eyewear Group CEO Jerry Dreifuss hails the success of the company’s INVU brand

Swiss Eyewear Group has been named as one of the three finalists for the prestigious Switzerland Global Enterprise Export Award.

Each year the institution, commissioned by the Swiss Federal Government, recognises the most innovative Swiss companies for their international success.

Swiss Eyewear Group CEO Jerry Dreifuss said: “We have been selected as a finalist based on our global success with the INVU sunglass brand and our dedication to offering consumers Swiss engineered sunglasses that meet the highest quality standards at an affordable price.”

The company’s INVU sunglass brand was recently named best new sunglass brand in the USA by leading optical industry trade magazines20/20 and Vision Monday.

In travel retail, Swiss Eyewear’s INVU ultra-polarised sunglasses are priced between €50 – €70.

For further information about INVU in travel retail, please contact:martyn@newthing.uk.com.

Food & Beverage The Magazine eZine