SWITZERLAND. International guest amenity and hospitality specialist FORMIA has announced that it will supply a range of seasonal amenity bags to Swiss International Air Lines (SWISS) Business Class passengers.
Designed to reflect the heritage, alpine terrain and winter sports commonly associated with Switzerland, the “˜Winter Collection’ kits include a beanie hat and a neck warmer, both offered on flights into Switzerland. On flights from Switzerland, passengers will receive felt bags, including an iPad case, made from recycled PET bottles. There is also an exclusive Christmas festive sock on board in December.
All kits contain a variety of comfort items such as lip balm, anti-slid socks, terry-cotton eyeshades, ear plugs, branded dental products, and Ricola throat lozenges.
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FORMIA’s Winter Collection kit includes a beanie hat, a neck warmer and lip balm |
FORMIA Managing Director Roland Grohmann commented: “FORMIA’s success in leading the inflight amenity kit market comes from our focus on devising innovative, high quality products designed to surprise and delight our clients’ customers. There can be no better example of this approach than these new kits for SWISS who are to be congratulated on seizing this opportunity to innovate in this way, especially in presenting their customers with a bespoke winter seasonal product to complement their summer seasonal offering. We are delighted to be entering this relationship with SWISS.”
Swiss International Air Lines Director Inflight Products & Services Sarah Klatt-Walsh said: “We wanted to bring something very new and different to the onboard amenity offering, and our new seasonal collection enables this beautifully. Our goal was to create more unique yet recognisably Swiss products for the winter which are sustainable and that provide a second use after the flight. FORMIA did a great job in developing this concept with us. We are delighted with the innovative products and confident that they will prove popular with our customers.”
