UAE. Swiss luxury watchmaker TAG Heuer has teamed up with Dubai Duty Free in a festive pop-up at Dubai International Airport (DXB).
The Terminal 3 Concourse B space, which is running throughout December, highlights three collections: TAG Heuer Carrera, Monaco and Aquaracer.
It features the new TAG Heuer Carrera Middle East Limited Edition, which takes inspiration from different tones of green to offer a fresh interpretation of Carrera’s signature design.
TAG Heuer said that the DXB promotion offers an opportunity to commemorate its long-standing partnership with Dubai Duty Free. According to the timepiece specialist, the two companies “share the same passion for precision engineering and high performance, and are looking forward to seeing passengers engage with the brand’s holiday essence”.
Dubai Duty Free Senior Vice President Purchasing Sharon Beecham commented: “We are delighted to host TAG Heuer during the festive season and to celebrate with them the launch of their TAG Heuer Carrera Middle East Edition, a timepiece that embodies various facets of TAG Heuer’s avant-garde spirit.”
