Tairo International is distributing a wave of prestige fragrances and bodycare products into Mexican and Caribbean travel retail.
The range includes Gucci Flora Gorgeous Jasmine, Burberry Hero Eau de Parfum, Calvin Klein Defy Eau de Parfum, Marc Jacobs Ever So Fresh, YSL Libre Le Parfum and new hair and body products from Sol de Janeiro.
Gucci Flora Gorgeous Jasmine follows the roll-out of Gucci Flora Gorgeous Gardenia earlier in the year. The fragrance combines mandarin essence, grandiflorum, jasmine and magnolia accord.
The flaçon was inspired by turquoise, which is associated with hope and protection. It features an elongated turquoise bottle, decorated with the House’s signature Flora pattern. The fragrance extends Gucci’s #FloraFantasy universe, which started with Gucci Flora Gorgeous Gardenia in 2021.
Burberry Hero Eau de Parfum follows Tairo International’s successful Burberry Hero Eau de Toilette launch earlier this year. The edp is a more intense version of the edt. It offers juniper and black pepper top notes, sparkling bergamot heart notes and warm cedarwood notes as its base. It was developed by Perfumer Aurélien Guichard.
Calvin Klein Defy Eau de Parfum is a woody leather scent. It will be launched via a sustainable campaign in autumn.
Marc Jacobs Ever So Fresh adds a fruity floral twist to the Eau so Fresh edition. It offers mango, rose water and cashmere wood notes.
YSL Libre Le Parfum offers sparkling neroli and juicy mandarin top notes, orange blossom and lavender heart notes and sustainably sourced vanilla bourbon base notes from Madagascar.
As reported, L’OCCITANE Group acquired a majority stake in bodycare brand Sol de Janeiro last year. The brand offers a wide range of bodycare, fragrance and haircare products and has a powerful direct-to-consumer and global retail network.
