UAE. Prestige Cognac house Hennessy has unveiled a high-profile basketball-themed campaign with Dubai Duty Free at Dubai International Airport. The promotion is part of the brand’s global collaboration with the National Basketball Association (NBA).
The activation spans three Dubai Duty Free locations: A pop-up in departures Concourse B plus two arrivals shops in Terminal 3.
The circular pop-up space showcases NBA limited-edition bottle collections of Hennessy VSOP and Hennessy XO, which feature basketball elements to celebrate the partnership between the brand and the professional basketball league.
Reflecting the dynamic energy of a basketball game, the pop-up also features 150 white Hennessy-branded basketballs, and a Hennessy jersey no. 8.
Moët Hennessy Asia Pacific Global Travel Retail & Private Sales President of Laurent Boidevezi said: “We are thrilled to bring Hennessy’s basketball collaboration to DXB, as it is a unique and exciting way to engage travellers.
“Our partnership with Dubai Duty Free demonstrates our commitment to delivering exceptional and memorable experiences, offering innovative products to their customers, while inspiring a new generation of consumers through the dynamic spirit of a basketball game.”
Dubai Duty Free Executive Vice Chairman & CEO Colm McLoughlin also commented: “Dubai Duty Free is pleased to partner with Hennessy in bringing this innovative and unique retail concept to our stores in Dubai International Airport. We are dedicated to offering our customers a diverse range of cutting-edge products and experiences.
“We are confident that the immersive basketball-themed activation will be a big hit with travellers creating unforgettable moments as they travel.” ✈
