Talking tech, talking beauty: Pioneering Beauty Tech Live virtual event gathers momentum : Moodie Davitt Report

Beauty Tech Live, the first event bringing together the worlds of beauty (all channels) and tech, is attracting strong interest, with many executives from the industry’s major brands and tech companies registering to attend, along with a strong line-up of retailers.

Attendance is complimentary for all players across these vast and burgeoning sectors.

Beauty Tech Live, organised by leading international beauty title BW Confidential in collaboration with Moodie Davitt Virtual Expo Company, will take place from April 12-16.

**The Beauty Tech enivronment has been curated by Singapore, London and Hong Kong agency FILTR to relect the progressive, hi-tech nature of the sector**

The event is built around three key areas: The Exhibition Hub, which will showcase the latest tech innovations for beauty; The Knowledge Hub, which will host presentations, panel discussions, talks and case studies from beauty and tech thought leaders; and the Experience Hub, which will show beauty tech in motion with a range of live demos and workshops.

Executives from major groups such as L’Oréal, P&G, Shiseido, Estée Lauder Companies, Coty, Puig and Unilever, as well as players from the distribution community, such as Sephora and AS Watson Group have already signed up to attend this pioneering event.

Executives have expressed interest in discovering new tech solutions and trends at the event. Visitors will be able to exchange with others in the beauty tech community and take part in the conference and panel discussions that promise to offer key insights into areas such as digital transformation, how the COVID-19 acceleration of tech will impact the beauty market, e-commerce strategies and connecting with today’s digital-native consumers.

Top executives from the beauty and tech industries will speak at the inaugural Beauty Tech Live event, including Adrien Geiger, Group Sustainability Officer and Director of L’Occitane en Provence; Dr Wolfgang Baier, Group CEO of Luxasia; Malina Ngai, Group COO of A.S. Watson Group; and CEO of A.S. Watson (Asia & Europe) and Javier Bach, COO of Puig. Other speakers will be announced shortly.

Javier Bach is part of a stellar line-up of leading beauty industry figures to grace the Beauty Tech Live Knowledge Hub. He has held several leadership positions during his 25 years at the company, including General Manager of International Markets in the company’s former Prestige Division, and Vice President for International Markets , before being appointed Chief Operating Officer in 2009.

A.S. Watson Group (ASW) Chief Operating Officer and A.S. Watson Asia & Europe Chief Executive Officer Malina Ngai. Ms Ngai drives digital transformation, builds big data analytics capabilities, develops customer strategy and fosters strategic partnerships with both international suppliers and technology companies in her leadership role at A.S. Watson.

Luxasia Group Chief Executive Officer Dr. Wolfgang Baier helped develop the company’s omnichannel services and transform it into a leading beauty distributor in the Asia Pacific region. He also enhanced Luxasia’s ecommerce and digital capabilities and implemented a consumer analytics-led approach to both its physical and online sales and marketing strategies.

Adrien Geiger is Group Sustainability Officer and Director of L’Occitane en Provence and a daily advocate for the power of nature. His knowledge of digital innovation is acute, having assumed the role of Chief Digital Officer in 2014 and completely revamping the brand’s ecommerce strategy. This success propelled him into the roles of first Chief Customer Experience Officer and then Chief Growth Officer, before taking on the overall management of the brand at group level.

To take part in this innovative event and become part of the Beauty Tech Live community, please contact Nicolas Grob ngrob@bwconfidential.com

Visitors can register here.

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