US. Maui Jim Sunglasses has announced a partnership with the world’s number seven ranked tennis player Elena Dementieva.
Under this agreement, Dementieva will be a brand ambassador for Maui Jim, promoting its products at a global level with various forms of marketing, advertising, PR, communications and promotions.
“I’m excited to partner with Maui Jim Sunglasses as I really like the durability and style of their products,” said Dementieva. “But what really grabbed my attention is their concern for sunlight protection.
“As a professional tennis player, many of my events are outside so protection from the sun is critical. Maui Jim’s combination of protection and top performance was a perfect fit for me and I’m looking forward to spreading that message as a brand ambassador.”
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Elena Dementieva and Maui Jim Sunglasses International Marketing Manager Martijn van Eerde sign the agreement, which will see the world’s number seven ranked tennis player promoting Maui Jim’s products on a global level | |
Maui Jim International Marketing Manager Martijn van Eerde said: “We are thrilled to have Elena join our “˜Ohana’ – Hawaiian for family. Apart from being an amazing athlete, her style and personality – on court as well off court – are a great fit with our ‘Aloha’ spirit.”
A two-time Grand Slam finalist, Dementieva has a 545-257 win-loss career singles record which has helped her claim 16 WTA and three ITF titles in her 12 years as a professional.
A native of Russia, Dementieva claimed gold at the 2008 Olympics in Beijing and reached as high as the No. 3 ranking in the world in April 2009. Her awards and accolades include Tour Most Improved Player Award in 2000, Russia’s Female of the Year Award in 2001 and the Karen Krantczke Sportsmanship Award in 2008.
