ASIA PACIFIC. TFWA Asia Pacific Exhibition & Conference 2026 will take place in Singapore from 10 to 14 May, TFWA announced today (21 May). The event will again be held at Marina Bay Sands Expo & Convention Centre.
TFWA President Philippe Margueritte said, “At TFWA we are committed to building on the success of our world-leading conferences and exhibitions, and elevating the experience at our events for both exhibitors and visitors.
“We have a number of plans in place that will mean there are even more reasons to join us in Singapore and I encourage all industry professionals looking to understand how they can make the most of the opportunities that are offered by this all-important region to put the dates in their diaries now.”
TFWA reported that the 2025 event, held last week in Singapore, attracted 3,039 visitors, slightly down on 2024 figures.
The association said that 16 of the top 20 global travel retailers attended this year’s show, as did leading regional airports.
A total of 216 companies exhibited on 205 stands. Among these were 54 brands new to the exhibition (including Japanese whiskey brand Nikka) or returning after an absence.
Commenting as the show ended, Margueritte said: “TFWA Asia Pacific Exhibition & Conference has always been an effective channel for brands from the USA, Europe and the Middle East looking to build their presence in a burgeoning market. The presence of a growing number of local brands shows that it is also viewed by regional names as a springboard to the global market, as well as an opportunity for these companies to raise their profile in their own home territories.
“The debut of new brands at the show and the large numbers attending both formal sessions and networking events goes to show that the region undoubtedly retains its position of huge importance to our industry.
“With 3,039 visitors, our numbers are indeed slightly down from last year. But in a climate of uncertainty that isn’t helpful to any sector, and political unrest such as the situation between India and Pakistan that prevented many delegates from India from attending, it’s been gratifying to welcome so many of travel retail’s senior decision makers to Singapore. Without any doubt, serious business has been done this week – people were here to make decisions and get deals done.”
He added: “As an association whose guiding principle is ‘by the trade for the trade’, we have always striven to deliver the best value to our members. We do this by regularly canvassing their views and then innovating and investing to ensure we continue to meet their changing requirements. For Cannes this year, we have a number of new elements planned to ensure the show is even more relevant and has even greater draw as by far the most important date in the travel retail calendar.”
*Click here for our review of the 2025 show in words and images.
