Italian fashion house Coccinelle is set to unveil a sustainably-made sneaker collection in collaboration with Italian BCorp and circular science company ACBC.
The Coccinelle Roundabout & ACBC project launches globally on 26 August.
Highlighting Coccinelle’s strong focus on sustainability, the new line comprises three sneaker models made with what the company describes as innovative and responsible materials.
The C-CITY 365, which comes in two versions – with and without eco-fur –combines versatility and comfort suitable for any season.
Designed with a retro appeal, the C-STYLE 70 evokes classic styles of the past, while the C-RUN 01 represents a modern approach to the running shoe, blending functionality and wearability for all occasions.
These shoes are all made using rPET, made from post-consumer recycled PET bottles; FreeBio rPU by ACBC, a leather alternative made from recycled polyester fibres; and rice husk, derived from the recycling of pre-consumer rice husk waste.
The sneakers feature 100% organic cotton laces and soles made from recycled materials with small flakes on the surface. The main upper is in FreeBio rPU, while the details are in rPET.
The launch will be supported by a campaign featuring a special photoshoot on the streets of Milan to capture what the brand describes as the dynamic and cosmopolitan essence of both the city and the product.
Coccinelle Chief Operating Officer Emanuele Mazziotta said: “For Coccinelle, this marks the beginning of a more conscious journey towards the use of responsible materials in the fashion industry. We are thrilled about this collaboration with ACBC, which enables us to create high-quality products that support women in their daily lives while evolving towards responsible innovation.”
ACBC CEO Gio Giacobbe added: “It has been an honour to collaborate with the Coccinelle team at the beginning of their green journey. The new sneakers are crafted with responsible and top-quality materials.” ✈
