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Fabrizio Freda: “RODIN olio lusso is the ultimate “˜insider’ beauty brand.” |
The Estée Lauder Companies has acquired RODIN olio lusso, a luxury skincare brand founded by the New York stylist Linda Rodin. The terms of the deal – which comes less than a month after Lauder’s acquisition of high-end fragrance house Le Labo – were not disclosed.
Founded in 2007, RODIN olio lusso, which translates as “luxury oil,” comprises a highly selective line of premium, sensorial products that appeal to consumers of all ages and skin types, according to Lauder. The brand is currently sold in select high-end, trend-setting boutiques and specialty retail channels, including Barney’s, Colette and Liberty.
The centrepiece of RODIN olio lusso is The Luxury Face Oil, which is mixed from a combination of eleven essential oils derived from flowers and botanicals. Many of these same oils are featured in the brand’s other products, including body oil, luxury hand and body cream, perfume, soap, a scented candle, and hair oil developed in partnership with renowned hairstylist Bob Recine.
“RODIN olio lusso is the ultimate “˜insider’ beauty brand,” noted The Estée Lauder Companies President and CEO Fabrizio Freda. “With its luxurious product line and strong creative point of view, we believe it has the potential to be a high-growth global skincare brand that strategically enhances our portfolio. Linda is truly an authentic creative force and has an incredible entrepreneurial spirit. I am thrilled to welcome her and her brand to The Estée Lauder Companies.”
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RODIN olio lusso’s flagship Luxury Face Oil |
Linda Rodin’s career to date has encompassed many facets of the fashion industry, from model to stylist. In 2007, she added “entrepreneur” to her resumé, when she began experimenting in her Manhattan apartment with mixing essential oils to create face and body oil products. Rodin then started bringing samples of these oils on set, where they quickly gained a passionate following and featured at photo shoots and backstage at select global fashion events.
Rodin has led the expansion of the business since its inception, with the elegance and stylish minimalism that are the hallmarks of her brand.
“The guiding philosophy of my brand has always been that there is beauty in simplicity,” she noted. “The Estée Lauder Companies not only shares and embraces the core values that I’ve instilled into my business, but also has an amazing track record of nurturing and growing prestige brands while maintaining – and encouraging – the spark that makes them so unique. The Estée Lauder Companies is truly the perfect home for RODIN olio lusso.”
“The Estée Lauder Companies shares with RODIN olio lusso a deep-rooted legacy of creativity and entrepreneurialism,” added William P. Lauder, Executive Chairman of The Estée Lauder Companies. “This acquisition continues our strong history of identifying brands with unique positioning and nurturing them to realise their full growth potential. We are so pleased to welcome Linda to our family.”
The RODIN olio lusso brand will be overseen by John Demsey, Estée Lauder Companies’ Group President, responsible for the Estée Lauder, MAC, Tom Ford, Prescriptives, Bobbi Brown, Bumble and bumble, Jo Malone, La Mer, Smashbox, and Aramis & Designer Fragrance brands.
