INTERNATIONAL. The Estée Lauder Companies is celebrating Labour Day (1 May) with a homepage makeover of The Moodie Davitt Report.
Labour Day is a global holiday that celebrates the contributions of all workers. It is celebrated in over 80 countries globally.
In China, Labour Day or ‘国际劳动节’ was officially declared a national holiday in 1949.
Since Labour Day is celebrated on 1 May in China, the holiday is often called by ‘五一节’ or simply ‘五一’ which translates to ‘May Day’ or ‘May First’.
Labour Day is traditionally one of the busiest and most festive periods for Chinese travel retail.
The makeover also shines the spotlight on the hero Origins Dr. Andrew Weil for Origins Mega-Mushroom Soothing Treatment Lotion. The lotion has a lightweight, deep-penetrating formula that hydrates and soothes the skin. The enhanced formula reinforces the skin barrier to defend against external aggressors, smoothing the skin’s texture and enhancing radiance over time.
The adaptogenic treatment lotion was the highlight of a recent pop-up partnership between Origins and China Duty Free Group. As reported, the striking ‘Journey of Joy and Renewal’ animation invited shoppers to discover the world of Origins and its ‘Powered by Nature, Proven by Science’ ethos. It featured several interactive zones inspired by the ingredients of the hero Treatment Lotion.
