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The GLAMGLOW brand is set to join the Estée Lauder Companies’ portfolio |
The Estée Lauder Companies has signed an agreement to acquire GLAMGLOW, the prestige skincare brand best known for its fast-acting treatment masks. The acquisition is expected to close later this month. The terms of the deal were not disclosed.
Founded in 2010 by Glenn and Shannon Dellimore, GLAMGLOW is a global multi-award winning, Hollywood-inspired brand, designed for men and women of all ages and all skin types, which offers a collection of high-end treatment masks that help give skin a “spotlight-ready” glow. GLAMGLOW already has a robust presence in global specialty-multi channels, including Sephora and Douglas, and in select high-end department stores, such as Neiman Marcus, Selfridges, Harvey Nichols, Bloomingdale’s and, starting this month, Nordstrom. The brand made its travel retail debut in 2013.
“GLAMGLOW represents the ultimate in innovative facial masks,” noted The Estée Lauder Companies President and Chief Executive Officer Fabrizio Freda. “Glenn and Shannon’s vision – to create easy-to-use, effective products for camera-ready skin – has grown into an incredible success. GLAMGLOW is a top performer in specialty channels and effectively engages its devoted fans across digital platforms. Its unique focus on facial masks strategically complements our current prestige skin care offerings, and we are thrilled to welcome Glenn and Shannon to our company.”
“The Estée Lauder Companies embraces our brand philosophy that skin care can be sexy, innovative and fun,” commented Glenn and Shannon Dellimore. “The company has the scale and vision to help bring the brand to its next phase of growth while remaining true to the identity that we’ve worked so hard to build. Having personally grown our brand every step of the way, we could not imagine a better home for GLAMGLOW.”
The current GLAMGLOW line includes five mud-based facial skin mask products, formulated with a patented TEAOXI leaf-steeping technology, to effectively brighten, hydrate, refine or clear the skin. Each mask is designed to address a specific skin care concern: the original GLAMGLOW product, YOUTHMUD, exfoliates for anti-aging effects, while SUPERMUD is a clearing treatment formulated for problem skin. THIRSTYMUD hydrates and POWERMUD deep cleanses, while the BRIGHTMUD eye treatment visibly plumps and brightens the under-eye area.
In addition, this month GLAMGLOW is launching a new range of “˜mud to foam’ daily cleansers. GLAMGLOW also offers various limited-edition products and gift sets.
The Estée Lauder Companies Executive Chairman William P. Lauder concluded: “Glenn and Shannon have built a highly successful, sought-after skin care brand with a uniquely Hollywood point of view. The Estée Lauder Companies embraces their entrepreneurial spirit and vision, and is committed to sustainably growing the brand while fostering the uniquely glamorous skin care story that they’ve created. We are so pleased to welcome them to our family.”
The brand will be overseen by John Demsey, The Estée Lauder Companies Group President, responsible for Estée Lauder, MAC, Tom Ford, Prescriptives, Bobbi Brown, Bumble and bumble, Jo Malone London, La Mer, Smashbox, Aramis & Designer Fragrance brands, Le Labo and RODIN olio lusso.
The GLAMGLOW deal is the latest in a series of acquisitions which has included Editions de Parfums Frédéric Malle, fragrance house Le Labo and luxury skincare brand RODIN olio lusso.
