US. The Estée Lauder Companies has named Thia Breen President, Estée Lauder Americas and Global Business Development – a new position.
The role gives Breen responsibility for the international business, financial control, and oversight of the new launch management function of the flagship Estée Lauder brand, in addition to her current oversight of the Americas business.
The position is effective immediately; Breen will report to John Demsey.
“Thia is the perfect partner,” commented The Estée Lauder Companies Group President John Demsey. “Our international business is critical to Estée Lauder’s growth moving forward and I am thrilled to extend Thia’s vast experience in sales, applied marketing and retailing to Asia and Europe. Thia’s promotion is a natural extension of her leadership of the Americas business over the last 18 months.”
Breen has spent the majority of her career at The Estée Lauder Companies, most recently serving as President, Americas, Estée Lauder since January 2005. She began her Estée Lauder Companies’ career in 1977, when she joined Clinique as an Account Executive in Los Angeles.
In 1985 she was named National Sales Manager, Aramis and in 1992 she was appointed the first National Sales Manager for Origins where, as a member of the founding team, she helped to establish the brand’s unique profile.
Breen returned to Clinique in 1996 as Senior Vice President, National Sales Manager, building a sales team that brought Clinique to the number one position in cosmetics in USA department store distribution. In 2001 she was named Senior Vice President, General Manager, Clinique North America.
Breen briefly left the company in 2002 and served as Senior Vice President, Cosmetics, Federated Merchandising Group, where she oversaw the Federated Department Store cosmetics business.
Meanwhile, Estée Lauder has unveiled a new selection of travel retail exclusive skincare sets. All four will be on-counter from September.
The Perfectionist Set contains a 100ml Perfectionist [CP+] with Poly-Collagen Peptides Correcting Serum for Lines/Wrinkles/Age Spots, plus a free Perfectionist Power Correcting Patch for Deeper Eye Lines/Wrinkles, and a free 15ml Future Perfect Anti-Wrinkle Radiance Crème SPF15 (for normal/combination skin).
The Idealist Set (pictured) features a 100ml Idealist Skin Refinisher, plus a 15ml Idealist Micro-D Deep Thermal Refinisher and a 5ml Idealist Refinishing Eye Serum. The latter two are bonus items.
The Advanced Night Repair Set contains a 100ml Advanced Night Repair Protective Recovery Complex, in addition to a free 7ml Advanced Night Repair Eye Recovery Complex and a 15ml Hydra Complete Multi-Level Moisture Crème for normal/combination skin.
Lastly, for Asian doors there is the Advanced Night Repair Whitening Set. This comprises a 100ml Advanced Night Repair Whitening Protective Recovery Complex, plus one free Optimizer Repair Boosting Mask and a 50ml free Optimizer Repair Boosting Lotion.
MORE STORIES ON THE ESTEE LAUDER COMPANIES
Estée Lauder introduces new exclusives – 07/08/06
Estée Lauder launches Slimmetry in Asia – 25/07/06
The Estée Lauder Companies promotes John Demsey – 21/07/06
The Estée Lauder Companies announces new senior appointments – 17/07/06
