US. Coming soon to a counter near you – Donald Trump, The Fragrance.
The Aramis and Designer Fragrances division of The Estée Lauder Companies has signed a “multi-year” deal with the business mogul. The first fragrance will be launched in the US in mid-November at Federated Department stores, in time for the holiday retail season. The terms of the deal were not disclosed.
“We are excited to work with Mr Trump, whose commitment to excellence and desire for perfection is unparalleled,” commented Estée Lauder Companies President and Chief Executive Officer William Lauder (pictured above right, with Trump). “Mr Trump’s extraordinary presence makes people take notice and ensures quality in all that he creates. We feel that Mr Trump and Aramis are a winning combination of two global brands.”
The group went on to describe Trump as “the very definition of the American success story”. Originally best known for his real estate/hotel business, Trump has since morphed into a true lifestyle brand, aided more recently by the success of his hot reality TV show “˜The Apprentice’.
“We are confident that men of all ages want to experience some part of Trump’s passion and taste for luxury,” added Aramis and Designer Fragrances President Fabrice Weber. “His life is inspirational. People want to know him on every level. Now, with Donald Trump, The Fragrance, it can be an attainable reality.”
“You’ll never be successful if you sell a product you don’t like and you don’t believe in,” stated Trump. “My new partnership with Aramis and Designer Fragrances is huge. They are leaders in the industry. Donald Trump, The Fragrance, will be the best men’s scent available and the must-have gift for the holidays.”
Donald Trump, The Fragrance, will be available as a 100ml, and will retail at US$60.
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