PANAMA. Suntory Global Spirits has partnered with Duty Free Americas to unveil the first showcase for The House of Suntory whisky portfolio in Latin America.
Located at Tocumen International Airport in Panama, the launch represents a milestone in Suntory Global Spirits’ strategic expansion across the Americas. It highlights the increasing importance of Latin America as a focal point in Suntory’s global travel retail strategy.
Tocumen International serves as a major hub for travellers from Central and South America. The House of Suntory’s presence at the airport underscores its commitment to expanding its footprint in the region, which is becoming an important market for Japanese whisky.
The display features The House of Suntory’s celebrated range of whiskies. This includes Hibiki, renowned for its blend of malt and grain whiskies; Chita, a smooth and light single grain whisky; and Toki, a distinctive blend of Yamazaki and Hakushu Single Malt whiskies with Chita Single Grain whisky.
“Our Latin America store network provides The House of Suntory with incredible exposure to whisky collectors and enthusiasts eager to explore the booming Japanese whisky category,” said Duty Free Americas Vice President Dov Falic.
“Given the strict allocations, Japanese whisky is rarely available in the region, making this partnership with The House of Suntory even more valuable. We are proud to collaborate with Suntory Global Sprits to introduce their exceptional The House of Suntory whiskies to a growing audience in Latin America. This is just the beginning of what is to come.”
Suntory Global Spirits Global Travel Retail Managing Director Ashish Gandham commented: “Our first The House of Suntory showcase in Latin America marks a significant milestone in our long-term partnership with Duty Free Americas.
“As pioneers of the Japanese whisky category, it is essential for Suntory to lead in the markets where the Japanese whisky market is taking off, and our partnership with Duty Free Americas is central to achieving this vision to introduce our brands to new consumers. Stay tuned for more exciting updates throughout the year.” ✈
