CHINA. The Moodie Davitt Report is pleased to publish our hugely popular Jessica’s Secret Index for April covering wines & spirits, fragrances, makeup, skincare, confectionery, bags, watches and jewellery.
The Jessica’s Secret Index, a partnership between Jessica’s Secret (founded and owned in China by Mirko Wang) and The Moodie Davitt Report, provides an indicator of what’s hot with the app’s predominantly younger Chinese traveller user base. The results do not represent sales rankings but offer a useful insight into Chinese consumer interest on a monthly basis. They are particularly useful now amid the rapid revival of Chinese outbound travel.
At a glance
- April 2023 shows month-on-month position movements from the March Index for spirits and wines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Wine & Spirits Brand Searches April 2023
1. Moutai Feitian 53%
2. Hibiki Suntory Japanese Harmony Master’s Select
3. Suntory The Yamazaki Distiller’s Reserve 43%
4. Asahi Dassai 23
5. Wuliangye Crystal
6. Hennessy X.O Year of Rabbit 2023 Limited Edition
7. Hennessy XO Giftpack
8. Suntory Yamazaki 12 Year Old
9. Martell Cordon Bleu
10. Johnnie Walker Black Label 12 Year Old Giftbox
11. Martell XO
12. Martell Cordon Bleu Extra
13. Hennessy VSOP
14. Macallan Quest
15. Suntory Hakushu Distiller’s Reserve 43%
16. The Macallan Terra
17. Chivas Regal 12 Year Old
18. The Macallan Sherry Oak 12 Year Old
19. Royal Salute 21 Year Old
20. The Macallan Lumina
At a glance: Makeup
- April 2023 shows month-on-month position movements from the March Index for makeup.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Makeup Brand Searches April 2023
1. Tom Ford Eye Color Quad Eyeshadow Palette #04
2. Tom Ford Lip Color #16
3. YSL Touche Éclat Glow-Pact Cushion #B10
4. Nars Light Reflecting Setting Powder
5. Estée Lauder Double Wear Stay-in-Place Makeup #17
6. Giorgio Armani Lip Maestro #405
7. Dior Addict Lip Glow Color Awakening Lip balm #001
8. YSL Vinyl Cream Lip Stain #416
9. Albion Elégance La Poudre Haute Nuance #01
10. Givenchy Prisme Libre Setting & Finishing Loose Powder #1
11. Shu Uemura Petal 55 Foundation Brush Firework Sparks
12. Giorgio Armani Ecstasy Lacquer #500
13. Giorgio Armani Designer Lift Foundation #3
14. Giorgio Armani My Armani to Go Essence-in-Foundation Cushion Foundation #2
15. YSL Rouge Pur Couture The Slim Matte Lipstick Rouge Paradoxe #21
16. YSL Touche Éclat Glow-Pact Cushion #B10
17. Shu Uemura Firework Sparks Hard Formula Eyebrow Pencil #02
18. Lancôme Absolue Fluid Foundation #100
19. Estée Lauder Futurist Aqua Brilliance #1C1
20. Bobbi Brown Intensive Skin Serum Foundation
At a glance
- April 2023 shows month-on-month position movements from the March Index for skincare lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Skincare Brand Searches April 2023
1. La Mer The Treatment Lotion 150ml
2. SK-II Facial Treatment Essence 330ml
3. Estée Lauder Advanced Night Repair Synchronized Multi-Recovery Complex II Duo
4. Helena Rubinstein Re-Plasty Age Recovery Skin Regeneration Accelerating Night Care
5. La Mer Crème de la Mer
6. Chanel La Mousse Anti-Pollution Cleansing Cream-to-Foam
7. Clarins Double Serum Complete Age Control Concentrate
8. Clé de Peau Beauté Correcting Cream Veil
9. Estée Lauder Advanced Night Repair Eye Supercharged Gel-creme Duo
10. Sisley Ecological Compound
11. Lancôme Advanced Génifique Youth Activating Face Serum
12. Kiehl’s Clearly Corrective Dermatologist Solutions Dark Spot Solution
13. Helena Rubinstein Re-Plasty Age Recovery Day Night Set
14. SK-II GenOptics Aura Essence Serum
15. Kiehl’s Ultra Facial Cream
16. Lancôme UV Expert Aqua Gel
17. Kiehl’s Rare Earth Deep Pore Cleansing Mask
18. Lancôme Tonique Confort
19. Guerlain Youth Watery Oil
20. SK-II Facial Treatment Mask 10pcs
At a glance
- April 2023 shows month-on-month position movements from the March Index for fragrances.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Fragrance Brand Searches April 2023
1. Jo Malone London Wild Bluebell edc
2. Chanel Chance Eau Tendre edt
3. Diptyque Philosykos edt
4. Chanel Gabrielle edp
5. Chanel Bleu de Chanel Homme Spray edp
6. Byredo Rose of No Man’s Land edp
7. Tom Ford Oud Wood edp
8. Chanel Coco Mademoiselle edp
9. Chanel Bleu de Chanel Homme Spray edp
10. Chanel Chance Eau Fraiche edt
11. Hermès Un Jardin sur le Nil edt
12. Chanel Gabrielle Essence
13. YSL Black Opium edp
14. Dior Miss Blooming Bouquet edt
15. Diptyque Eau Rose edt
16. Giorgio Armani Armani Privé The Yulong edt
17. Diptyque Do Son edt
18. Hermès Terre d´Hermès edt
19. Bvlgari Pour Homme edt
20. Le Labo Santal 33 edp
At a glance
- April 2023 shows month-on-month position movements from the March Index for confectionery lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Confectionery Brand Searches April 2023
1. Godiva Gold Discovery Gift Box 165g
2. Godiva Gold Ballotin Box 290g
3. Godiva Tower Napolitains Medium 450g
4. Godiva Milk Chocolate Pearls 43g
5. Toblerone Crunchy Almond Bundle Multipack 6x100g
6. Godiva Dark Chocolate Sea Salt 50% Cacao 100g
7. Godiva Truffles 16pc 230g
8. Ferrero Rocher Box 375g
9. Ferrero Rocher Box 600g
10. Cadbury Nibbly Fingers Pouch 320g
11. Lindt Excellence Orange Intense Dark Chocolat Bar 100g
12. Nestlé Swiss Chunks Box Mile Chocolate with Hazelnut 94g
13. Lindt Tube Assorted 400g
14. Godiva G Cube Milk Chocolate Assortment 175g
15. Godiva Carrés Milk Chocolate 36pc 190g
16. Godiva Happiness 235g
17. Leonidas Gift Box Mix 230g
18. Godiva Gold Ballotin 19pc 203g
19. Nestlé Classic Mint Chocolate Thins 400g
20. Lindt Assorted Napolitains Carrier Box 250g
At a glance
- April 2023 shows month-on-month position movements from the March Index for watch lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Watch Brand Searches April 2023
1. Cartier Ballon Bleu de Cartier, 28 mm, steel
2. Cartier Tank Solo Small Model, quartz movement, steel, leather
3. Rolex Deepsea Oyster, 44mm
4. Cartier Ballon Bleu de Cartier, 36 mm, steel
5. Rolex Lady-Datejust, Oyster, 28 mm, Everose gold, Olive green
6. Jaeger-LeCoultre, Rendez-Vous Night & Day, 29mm, steel, Silvered Grey dial, diamonds
7. Omega De Ville Prestige Co-axial chronometer 36.8mm, steel on steel
8. Cartier Ballon Bleu de Cartier Watch 33 mm, steel, diamonds
9. Jaeger-LeCoultre, Rendez-Vous Classic Date, 29mm, steel, Silvered Grey Dial, Ladies, diamonds
10. Chopard Happy Sport, 30mm, automatic, rose gold, stainless steel, diamonds
11. Omega Constellation Quartz 24mm, steel/gold
12. IWC Pilot’s Watch Chronograph Edition ‘Le Petit Prince’
13. Jaeger-LeCoultre Master Ultra Thin Moon, 39mm
14. Rolex Datejust, Oyster, 31mm, diamonds, Everose gold bracelet, white mother-of-pearl diamond-set dial
15. Jaeger-LeCoultre Reverso One, Duetto, Stainless steel
16. Chopard Happy Sport 36 mm, automatic, stainless steel, diamonds
17. Longines Primaluna, Quartz bracelet
18. Audemars Piguet Royal Oak Quartz, 33mm, steel, black dial
19. Cartier Ballon Bleu de Cartier, 33 mm, steel, pink
20. Rolex Datejust, Oyster, 31mm, diamonds, white gold bracelet, pink diamond-set dial
At a glance
- April 2023 shows month-on-month position movements from the March Index for bag lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Bags Brand Searches April 2023
1. Louis Vuitton NéoNoé Rose Poudre
2. Chanel Mini Flap Bag Lambskin Gold-Tone Metal Black
3. Louis Vuitton Neverfull MM Beige
4. Louis Vuitton CarryAll MM
5. Louis Vuitton Diane satchel, monogram canvas
6. Chanel Large Classic Handbag Grained Calfskin & Gold-Tone Metal Black
7. Gucci 1955 Horsebit Bag GG Supreme, Brown, online exclusive
8. LV Speedy Bandoulière
9. Louis Vuitton Onthego MM Tote – Giant Monogram Canvas
10. Gucci GG Marmont matelassé mini bag
11. Louis Vuitton Cannes Monogram Reverse
12. Louis Vuitton Boulogne Black
13. Louis Vuitton Multi Pochette Accessoires Digital Exclusive Prelaunch, Kaki
14. Louis Vuitton Mini Boite Chapeau
15. Louis Vuitton Pochette Métis Monogram Reverse Canvas
16. Louis Vuitton Pochette Accessoires
17. Chanel Boy Chanel Handbag Calfskin & Ruthenium-Finish Metal Black
18. Louis Vuitton Pochette Felicie
19. Louis Vuitton Nano Speedy
20. Louis Vuitton Speedy Bandoulière 20
At a glance
- April 2023 shows month-on-month position movements from the March Index for jewellery lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Jewellery Brand Searches March 2023
1. Van Cleef & Arpels Vintage Alhambra pendant, yellow gold, carnelian
2. Van Cleef & Arpels Vintage Alhambra bracelet, 5 motifs
3. Bvlgari Divas’ Dream necklace, rose gold, one diamond and mother-of-pearl
4. Cartier Love wedding band, rose gold
5. Van Cleef & Arpels Sweet Alhambra pendant, rose gold and carnelian
6. Tiffany T smile pendant in rose gold, small
7. Cartier Love bracelet, SM rose gold
8. Cartier Love necklace, 2 diamonds, yellow gold
9. Bvlgari B.zero1 Necklace, rose gold, diamonds
10. Bvlgari Divas’ Dream necklace, rose gold, one diamond, carnelian
11. Van Cleef & Arpels, Vintage Alhambra pendant, yellow gold, mother-of-pearl
12. Van Cleef & Arpels Sweet Alhambra pendant, yellow gold, mother-of-pearl
13. Bvlgari B.zero1 Necklace, rose gold
14. Chaumet Jeux de Liens Pendant
15. Bvlgari B.zero1 Necklace, cermet, rose gold
16. Van Cleef & Arpels Sweet Alhambra bracelet, rose gold, carnelian
17. Cartier C de Cartier wedding ring, rose gold, diamond
18. Van Cleef & Arpels, Vintage Alhambra bracelet, 5 motifs, yellow gold, mother-of-pearl
19. Cartier Love bracelet, 4 diamonds, rose gold
20. Bvlgari Divas’ Dream necklace, rose gold, pavé diamonds
