CHINA. The Moodie Davitt Report is pleased to publish our popular Jessica’s Secret Index for July covering wines & spirits, fragrances, makeup, skincare, confectionery, bags, watches and jewellery.
The Jessica’s Secret Index, a partnership between Jessica’s Secret (founded and owned in China by Mirko Wang) and The Moodie Davitt Report, provides an indicator of what’s hot with the app’s predominantly younger Chinese traveller user base.
The results do not represent sales rankings but offer a useful insight into Chinese consumer interest on a monthly basis. They are particularly useful now amid the rapid revival of Chinese outbound travel.
At a glance
- August 2024 shows month-on-month position movements from the July 2024 Index for spirits & wines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Wines & Spirits Brand Searches August 2024
1. Moutai Feitian 53%
2. Suntory Yamazaki 12 Year Old
3. Hibiki Suntory Japanese Harmony Master’s Select
4. Hennessy XO Giftpack
5. Suntory Yamazaki Distiller’s Reserve
6. Hennessy VSOP
7. The Macallan Quest
8. The Macallan Colour Collection 12 Year Old
9. Penfolds Bin 407 Cabernet Sauvignon Vintage 2016
10. Guojiao (National Cellar) 1573 Classic 52%
11. Martell XO
12. Johnnie Walker Blue Label
13. The Balvenie Rare Marriages Series 25 Year Old
14. Penfolds Bin 8 Cabernet Shiraz
15. Monkey Shoulder Batch 27
16. Wuliangye Crystal
17. Johnnie Walker Double Black Label
18. The Macallan Sherry Oak 12 Year Old
19. Chivas Regal 12 Year Old
20. Suntory Hakushu Distiller’s Reserve
At a glance
- August 2024 shows month-on-month position movements from the July 2024 Index for makeup.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Makeup Brand Searches August 2024
1. Albion Elégance La Poudre Haute Nuance #01
2. Givenchy Prisme Libre Setting & Finishing Loose Powder #1
3. YSL Le Cushion Encre de Peau SPF23 #B20
4. Chanel Le Rouge Duo Ultra Tenue Ultra Wear Liquid Lip Colour #40
5. Tom Ford Eye Color Quad Eyeshadow Palette #04
6. Dior Addict Lip Glow Color Awakening Lip Balm #001
7. Nars Light Reflecting Setting Powder
8. Estée Lauder Double Wear Stay-in-Place Makeup #17
9. Chanel Ultra Le Teint Fluide Foundation #BD01
10. Shu Uemura Unlimited Breathable Lasting Foundation #584
11. Chanel Les Beiges Eyeshadow Palette #light
12. Giorgio Armani Lip Maestro #405
13. Chanel Rouge Allure Velvet Luminous Matte Lip Color #58
14. Chanel Les 4 Ombres Multi-Effect Quadra Eyeshadow #308
15. YSL Rouge Volupté Shine #46
16. Lancôme Teint Idole Ultra Wear Liquid Foundation #PO-01
17. Lancôme Absolue Fluid Foundation Shade #100
18. Chanel Ultrawear Shine Liquid Lip Colour #84
19. YSL Vinyl Cream Lip Stain #416
20. Nars Blush #Orgasm
At a glance
- August 2024 shows month-on-month position movements from the July 2024 Index for skincare lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Skincare Brand Searches August 2024
1. Helena Rubinstein Re-Plasty Age Recovery Skin Regeneration Accelerating Night Care
2. La Mer The Treatment Lotion 150ml
3. Chanel La Mousse Anti-Pollution Cleansing Cream-to-Foam
4. Estée Lauder Advanced Night Repair Synchronized Multi-Recovery Complex II Duo
5. Clé de Peau Beauté Correcting Cream Veil
6. La Mer Crème de la Mer
7. Helena Rubinstein Re-Plasty Age Recovery Day Night Set
8. Clarins Double Serum Complete Age Control Concentrate Duo
9. Lancôme Advanced Genifique Youth Activating Concentrate Duo
10. SK-II Pitera Deluxe Set
11. La Mer The Eye Concentrate
12. Lancôme Absolue The Exceptional Youthful Collection Set
13. Lancôme UV Expert Agua Gel
14. SK-II Facial Treatment Essence
15. Estée Lauder Revitalizing Supreme+ Youth Power Soft Crème
16. Estée Lauder Advanced Night Repair Eye Supercharged Gel-creme Duo Set
17. SkinCeuticals Phyto Corrective Hydrating Soothing Fluid
18. CPB Ultimate Daily Emulsion Care Set
19. Lancôme Absolue Soft Cream Moisturizer
20. Sisley Ecological Compound Advanced Formula
At a glance
- August 2024 shows month-on-month position movements from the July 2024 Index for fragrances.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Fragrance Brand Searches August 2024
1. Chanel Coco Mademoiselle edp
2. Le Labo Santal 33 edp
3. Chanel Bleu De Chanel Parfum
4. Chanel Gabrielle Essence edp
5. Dior Sauvage edt
6. Jo Malone London Wood Sage & Sea Salt edc
7. Chanel Gabrielle edp
8. Chanel Chance Eau Fraiche edt
9. Tom Ford Oud Wood edp
10. Chanel Bleu de Chanel Homme edt
11. Giorgio Armani Privé Thé Yulong edt
12. Chanel Chance Eau Tendre edt
13. Hermès Terre d’Hermès edt
14. Chanel Coco Mademoiselle Intense edp
15. Penhaligon’s The Coveted Duchess Rose edp
16. Bulgari Pour Homme edt
17. Byredo Rose of No Man’s Land edp
18. Hermès Un Jardin sur le Nil edt
19. Creed Silver Mountain Water edp
20. Jo Malone London English Oak & Hazelnut edc
At a glance
- August 2024 shows month-on-month position movements from the July 2024 Index for confectionery lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Confectionery Brand Searches August 2024
1. Godiva Gold Ballotin Box 290g
2. Godiva Milk Chocolate Pearls 43g
3. Godiva Carrés Full Range 310g
4. Lindt Assorted Napolitains Carrier Box 250g
5. Ferrero Rocher Box 375g
6. Toblerone White 360g
7. Godiva Tower Napolitains Medium 450g
8. Toblerone Milk Gold 360g
9. Toblerone Tiny Black Bag 272g
10. Lindt Assorted Napolitains with Coconut 500g
11. Brookside Dark Chocolate Açai And Blueberry Flavors Pouch 198g
12. Ferrero Rocher Collection 24pc 269g
13. Toblerone Tiny White Bag 272g
14. Ferrero Rocher Destination Pack 48pc 600g
15. Kinder Bueno 344g
16. Toblerone Tiny Crunchy Almonds Bag 272g
17. Milka Alpine Milk Tablet 270g
18. Lindt Excellence Dark Orange Intense Bar 100g
19. Cadbury Nibbly Fingers Pouch 320g
20. Lindt Silver Bar Dark 300g
At a glance
- August 2024 shows month-on-month position movements from the July 2024 Index for watch lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Watch Brand Searches August 2024
1. Cartier Ballon Bleu de Cartier, 28mm, steel
2. Cartier Tank Solo Small Model, quartz movement, steel, leather
3. Rolex Submariner Date, Oyster, 41mm, Oystersteel, Green
4. Rolex Lady-Datejust, Oyster, 28mm, Everose gold, Olive green
5. Rolex GMT- Mater II, Oyster, 40mm, Oystersteel, Jubilee bracelet
6. Omega, Constellation Quartz 24mm, steel/gold
7. Omega Seamaster Diver 300M Co‑Axial Master Chronometer 42mm, Steel on rubber strap
8. Omega De Ville Prestige Co‑Axial Chronometer 32.7mm, steel on steel
9. Rolex, Lady-Datejust, Oyster, 28mm, Oystersteel and white gold, pink diamond-set dial
10. Rolex Oyster Perpetual Lady-Datejust, 28mm, Oystersteel, pink dial, oyster bracelet
11. Rolex Oyster Perpetual Submariner Date, 41mm, Oystersteel, black ceramic, black dial
12. Omega De Ville Prestige Co‑Axial Chronometer, 36.8mm, Steel-Red Gold
13. IWC Pilot’s Watch Chronograph Edition ‘Le Petit Prince’
14. Longines Primaluna, Quartz bracelet, women
15. Jaeger-LeCoultre Reverso One, Duetto, Stainless steel
16. Jaeger-LeCoultre Rendez-Vous Night & Day Medium, 34mm, rose gold, 60 diamonds
17. Longines The Longines Master Collection, 40mm
18. Cartier Ballon Bleu de Cartier, 33mm, steel, pink
19. IWC Portofino Automatic, stainless steel case, self-winding, 40mm
20. Cartier Panthère de Cartier watch, small model, steel, quartz movement
At a glance
- August 2024 shows month-on-month position movements from the July 2024 Index for bag lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Bag Brand Searches August 2024
1. Louis Vuitton CarryAll PM
2. Louis Vuitton Diane satchel, monogram canvas
3. Louis Vuitton Boulogne Black
4. Chanel Mini Classic Handbag Lambskin Gold-Tone Metal Black 12 × 20 × 6cm
5. Louis Vuitton NéoNoé Rose Poudre
6. Louis Vuitton Speedy Bandoulière 20, Beige, Monogram
7. Louis Vuitton Neverfull MM Beige
8. Chanel Small Classic Handbag Grained Calfskin & Gold-Tone Metal Black 14.5 × 23 × 6cm
9. Louis Vuitton on the Go PM tote, Monogram and Monogram Reverse canvas, detachable coin purse
10. Louis Vuitton Wallet on Chain Ivy
11. Chanel 22 Handbag, Shiny Calfskin & Gold-Tone Metal, Black, 39 × 42 × 8cm
12. Louis Vuitton Multi Pochette Accessoires, Kaki
13. Louis Vuitton LV Pochette Accessoires
14. Louis Vuitton CarryAll Dark MM, Black, Lambskin, silver-color hardware
15. Louis Vuitton Mini Pochette Accessoires, Monogram, 15.5 x 10.5 x 4cm
16. Louis Vuitton CarryAll MM
17. Chanel Classic 11.12 Handbag, Lambskin & Gold-Tone Metal, Black, 15.5 × 25.5 × 6.5cm
18. Gucci GG Marmont matelassé mini bag, black leather
19. Louis Vuitton Nano Speedy, Monogram Canvas, 16 × 10 × 7.5cm
20. Louis Vuitton Cannes Monogram Reverse
At a glance
- August 2024 shows month-on-month position movements from the July 2024 Index for jewellery lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Jewellery Brand Searches August 2024
1. Van Cleef & Arpels Vintage Alhambra bracelet, 5 motifs
2. Van Cleef & Arpels Sweet Alhambra pendant, rose gold, carnelian
3. Van Cleef & Arpels Vintage Alhambra pendant, yellow gold, carnelian
4. Bulgari Divas’ Dream necklace, rose gold, one diamond, mother-of-pearl
5. Tiffany T Smile Pendant, rose gold, small
6. Cartier Love necklace, 2 diamonds, yellow gold
7. Cartier Love wedding band, rose gold
8. Cartier Love bracelet, SM rose gold
9. Cartier Love bracelet, rose gold
10. Van Cleef & Arpels Sweet Alhambra bracelet, rose gold and carnelian
11. Van Cleef & Arpels Sweet Alhambra pendant, yellow gold, mother-of-pearl
12. Bulgari Divas’ Dream Necklace, rose gold, one diamond, carnelian
13. Van Cleef & Arpels, Vintage Alhambra bracelet, 5 motifs, yellow gold, mother-of-pearl
14. Bulgari B.zero1 necklace, rose gold
15. Van Cleef & Arpels Vintage Alhambra pendant, yellow gold, onyx
16. Van Cleef & Arpels Vintage Alhambra pendant, yellow gold, mother-of-pearl
17. Van Cleef & Arpels, Vintage Alhambra bracelet, 5 motifs, rose gold, carnelian
19. Chaumet Jeux de Liens Pendant
20. Van Cleef & Arpels Vintage Alhambra bracelet, 5 motifs, yellow gold, onyx
